{"id":113307,"date":"2017-10-17T15:44:00","date_gmt":"2017-10-17T20:44:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/the-impact-of-e-commerce-on-brick-and-mortar-stores-2\/"},"modified":"2024-12-21T05:54:56","modified_gmt":"2024-12-21T10:54:56","slug":"the-impact-of-e-commerce-on-brick-and-mortar-stores-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-impact-of-e-commerce-on-brick-and-mortar-stores-2\/","title":{"rendered":"The Impact of E-Commerce on Brick-and-Mortar Stores"},"content":{"rendered":"

Recent years have shown an upward trend in retail e-commerce sales, from less than 1% in 2000 to more than 7% in the most recently published US Census Bureau data. With more consumers shopping \u2013 and researching purchases \u2013 online each year for their next purchase, what do retail marketers need to know?<\/p>\n

While point of sale (POS) continues to increase by 1-7% annually, e-commerce is growing much faster (14-35% over the same period).<\/p>\n

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U.S. Census Bureau E-Commerce Statistics 2005-2015<\/p>\n

E-commerce trends indicate more consumers are looking online not only for purchases but also for product research. Digital marketing<\/a>\n

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