{"id":113301,"date":"2012-10-12T00:48:00","date_gmt":"2012-10-12T05:48:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/reassure-and-convert-5-steps-to-optimize-a-landing-page-2\/"},"modified":"2024-12-21T05:54:55","modified_gmt":"2024-12-21T10:54:55","slug":"reassure-and-convert-5-steps-to-optimize-a-landing-page-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/development\/reassure-and-convert-5-steps-to-optimize-a-landing-page-2\/","title":{"rendered":"Reassure and Convert \u2013 5 Steps to Optimize a Landing Page"},"content":{"rendered":"

Last week, I spent 62 minutes online hunting for tickets to see one of my favourite bands. That\u2019s 3,720 seconds of my life (if we\u2019re counting) that I will never get back. And while it was for a worthy cause, in my opinion, it took 3,700 seconds too long to find what I was looking for…<\/p>\n

Throughout the search, I was faced with an overwhelming number of paid and organic listings<\/a>, all promising the best prices, best seats and free shipping. Sounds great! Err… at least it would have been if those sites had been optimised to allow me to actually get to the best prices, the best seats and the free shipping.<\/p>\n

Instead, I was forced to navigate through multiple clicks, drop down menus, area code and city inputs, not to mention the always wonderful captcha \u201ctype this word that\u2019s not really a word followed by a blurry number you can hardly read\u201d verification to ensure that I was in fact, human. Although it should be noted that by the time I had refined my search for the nineteenth time, I was feeling a little less human, and a little more powerhouse clicking machine. Click. Click.<\/p>\n

But through my clicking haze, I found myself dreaming of what it would be like if these websites had only optimised their landing pages. For starters, they would be providing a much more user-friendly experience<\/a>, leading to higher conversion rates as a result. That\u2019s a win-win, if you ask me!<\/a><\/p>\n

\"\"<\/a><\/p>\n

So how DO you optimise a landing page? Here are five simple steps:<\/p>\n

1. Match landing page headlines with ad copy.<\/p>\n

This is important on two levels:<\/p>\n

First, when running a paid search campaign<\/a>, a portion of your cost-per-click is directly related to the quality of your landing page. By ensuring that your landing page content<\/a> aligns with your ad copy messaging, you can improve your quality score, resulting in a reduced cost-per-click.<\/p>\n

Second, when customers click on an ad and are presented with information that directly relates to what they clicked on, not only does your page conversion rate increase, but your leads become less expensive thanks to an improved quality score.<\/p>\n

2. Double-check grammar and speling<\/span> spelling.<\/p>\n

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