{"id":113285,"date":"2013-08-14T19:20:00","date_gmt":"2013-08-15T00:20:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/increase-your-landing-page-conversion-rate-with-embedded-video-2\/"},"modified":"2024-12-21T05:54:52","modified_gmt":"2024-12-21T10:54:52","slug":"increase-your-landing-page-conversion-rate-with-embedded-video-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/increase-your-landing-page-conversion-rate-with-embedded-video-2\/","title":{"rendered":"Increase Your Landing Page Conversion Rate with Embedded Video"},"content":{"rendered":"

You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search<\/a>. You know the drill… build landing pages with no extraneous copy or navigation, and make sure you drive to a bold form and call to action. Just get them to convert as fast as you can.<\/p>\n

So why would you ask your visitors to pause for 30 seconds and watch a video on your landing page?<\/p>\n

For a whole bunch of reasons, actually.<\/p>\n

1. Best of breed are doing it, and getting results.<\/b><\/h2>\n

Historically, some of the most effective and celebrated landing pages on the web (Dropbox<\/a> and Google<\/a>, for example) succeeded because they invited visitors to watch a short, compelling and informative video about their product or service.\u00a0Not persuaded? Online retail case studies abound<\/a> showing that users who stay to watch a video are more likely to purchase.<\/p>\n

2. Web users don\u2019t want to read.<\/b><\/h2>\n

If you need to explain your product or service in any detail, a landing page video will always serve you better than paragraphs of text. Users are reluctant to read. But sometimes they need to learn more about what you offer before they convert. A short video demo and introduction will inform and drive more conversions, simply by minimizing the amount of work a visitor has to do before she commits.<\/p>\n

3. Videos make you memorable.<\/b><\/h2>\n

Educate people who visit your website and they will reward you with their loyalty. If a visitor is jumping between search results to compare products and services, you want him to remember yours \u2013 even if he doesn\u2019t convert right away. A short, engaging video will keep visitors around longer and will help them remember your product or service over the long term.<\/p>\n

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