{"id":113272,"date":"2014-03-20T20:03:00","date_gmt":"2014-03-21T01:03:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/genius-life-hack-for-retailers-2\/"},"modified":"2024-12-21T05:54:50","modified_gmt":"2024-12-21T10:54:50","slug":"genius-life-hack-for-retailers-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/genius-life-hack-for-retailers-2\/","title":{"rendered":"Genius Life Hack for Retailers"},"content":{"rendered":"<p>I admit I&#8217;m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier.\u00a0 I imagine walking down the street looking for a place to eat and having discounted offers for local restaurants appearing on my phone as I walk by them. I fantasise about seeing an ad for the Venetian hotel in the window of a travel agency and my Google Glass showing me prices for <a href=\"http:\/\/go.westjet.com\/last-minute-flights-to-las-vegas\">last minute flights to Las Vegas<\/a>. I dream about having a way to contact the only person who is selling a ticket to a sold out concert right outside the venue, without having to spend hours on Craigslist filtering out the ads. Thankfully, unlike my fantasy of winning the lottery, these dreams are far closer to becoming a reality &#8211; thanks to the power of beacons.<\/p>\n<p>The thing is\u2026<\/p>\n<p>A few years ago, when proximity marketing emerged as the next big thing for retailers, the ability to make contactless payments or get coupons directly to our phones or tablets created quite the hype. However, as the years went by, the NFC (Near Field Communications) and GPS frustrated many with their limitations \u2013 the inability to receive signals underground, mediocre precision as well as, being hard on battery life are just a few of the many issues.<\/p>\n<p>Luckily, nowadays we have Beacons.<\/p>\n<p>So what are Beacons?<\/p>\n<p>Beacons are small gadgets that can communicate wirelessly with our smartphones, laptops, wearables etc., but they are much more accurate than GPS. Beacons can be attached to glass, concrete or even wood. They are waterproof, can be placed on moving objects and have a temperature sensor. Their typical range is up to 70 m (230 ft.) depending on their location. While much depends on the immediate surroundings, they are typically very accurate. This advanced technology is going to allow us to go, let&#8217;s be honest, a little crazy with all of the possibilities.<\/p>\n<p>Some advantages of beacons compared to previous GPS and NFC techniques are:<\/p>\n<ul>\n<li>Micro-location targeting &#8211; works underground and indoors<\/li>\n<li>Low cost \u2013 the prices range from $30 to $100 and that\u2019s expected to drop significantly in the next few years<\/li>\n<li>Low energy &#8211; The small watch battery can last up to 2 years<\/li>\n<li>It is easy to construct beacons or use compatible gadgets as beacons<\/li>\n<\/ul>\n<p>Beacons use Bluetooth Low Energy to save precious battery life for our Angry Birds addiction. This important fact opens the door to app developers that have been hesitant to use location data as it drains batteries far too quickly.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2014\/03\/Beacon.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4215 alignleft\" src=\"\/wpe-content\/uploads\/2014\/03\/Beacon-300x225.jpg\" alt=\"Beacon\" width=\"300\" height=\"225\" \/><\/a><\/p>\n<p><strong>A whole new world of opportunities<\/strong><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a3beb53cf968'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6a3beb53cf968');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Beacons connect the dots between the digital and physical world in a timely and precise manner. If a retailer combines multiple beacons, their geographical position is triangulated to within a few inches resulting in micro-location. This means that stores won\u2019t need to places beacons on every shelf, but can easily achieve the same with a few per room.<\/p>\n<p>The beauty is that your new iPhone is a beacon itself. Apple introduced a feature called iBeacon as part of their iOS 7 and the same applies to Android 4.3, and app developers are already leveraging these P2P interaction capabilities.<\/p>\n<p>Looking at the big picture, this Bluetooth LE technology goes beyond the needs of the retail therapy seekers.<\/p>\n<p>Here are a few options how beacons can be used outside of retail establishments:<\/p>\n<ul>\n<li>Tradeshows\/events \u2013beacons can provide information on speakers\/events, for audio streaming, and spontaneous contact sharing to facilitate networking<\/li>\n<li>Airports \u2013 your ticket information as you enter the airport, your boarding pass and destination guide popping up as you approach your gate<\/li>\n<li>Libraries, concert halls or movie theatres can have the power to automatically set phones on vibrate mode as not to disturb others<\/li>\n<\/ul>\n<p>If beacons are used in the right way retailers can overcome the challenge of finding the balance between piquing interest and annoying us with spam.<\/p>\n<p>At DAC, we are paying close attention to how this new <a href=\"http:\/\/intelligence.dacgroup.com\/us\/retail\/\">technology affects the world of retail<\/a>. We know that while shoppers look for locations that are nearby and they seek out local promotions and coupons, retailers are reminded that customers have to find their store first. \u00a0Businesses with a strong understanding of and commitment to having a fully-optimised <a href=\"\/en-gb\/services\/local-listings-management\/\">Local Listing Management<\/a> strategy will be well prepared for NFC success.<\/p>\n<p>Interested in finding out more? <a href=\"\/en-gb\/contact\/\">Contact DAC\u00a0<\/a>today!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I admit I&#8217;m a dreamer. Most days you can catch me staring out the window thinking of little life hacks to make my existence easier.\u00a0 I imagine walking down the street looking for a place to eat and having discounted offers for local restaurants appearing on my phone as I walk by them. I fantasise [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":101656,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.74,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[949,814,2751,803,1050,492],"class_list":["post-113272","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-local-listing-management-2","tag-local-search-2","tag-location-based-services-2","tag-mobile-2","tag-social-media-marketing-3","tag-strategy-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Genius Life Hack for Retailers | DAC<\/title>\n<meta name=\"description\" content=\"Find out what beacon technology can do for your business.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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