{"id":113252,"date":"2015-10-08T22:07:00","date_gmt":"2015-10-09T03:07:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/our-nofilter-outlook-on-instagram-advertising-2\/"},"modified":"2024-12-21T05:54:45","modified_gmt":"2024-12-21T10:54:45","slug":"our-nofilter-outlook-on-instagram-advertising-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/creative\/our-nofilter-outlook-on-instagram-advertising-2\/","title":{"rendered":"Our #NoFilter Outlook on Instagram Advertising"},"content":{"rendered":"<p><a href=\"\/wpe-content\/uploads\/2015\/10\/Instgram-Advertising.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6560\" src=\"\/wpe-content\/uploads\/2015\/10\/Instgram-Advertising.jpg\" alt=\"Instagram Advertising Formats for Marketers\" width=\"860\" height=\"340\" \/><\/a><\/p>\n<p>After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the platform. Yipee! The fact that <a href=\"http:\/\/seekingalpha.com\/article\/3530316-instagrams-mobile-ad-revenue-will-exceed-googles\">its revenue stream is already looking stellar<\/a>\u00a0clearly speaks to the fact that advertisers are attracted to the shiny new thing in the marketplace. But it also begs the question as to whether it actually makes sense to advertise on the platform, or is it\u00a0merely a passing fad?<\/p>\n<p>In this post, we try to understand the benefits of Instagram\u00a0advertising and decide, as marketers, whether it makes sense for your brand.<\/p>\n<h2>Engagement<\/h2>\n<p>The latest <u style=\"text-decoration: none; color: #337ab7;\">Forrester report<\/u> shows that Instagram content generated a lot more engagement per follower than Facebook and Twitter. <a href=\"\/en-gb\/services\/design-and-creative-services\/\">Consumers are attracted to visuals<\/a> and the emotive feelings it evokes.<\/p>\n<h2>Build Trust<\/h2>\n<p>Instagram has the ability to help brands build trust and create a positive personality. Consumers will usually listen to what their connections say, like or buy and Instagram is able to help create some type of emotional connection to your brand.<\/p>\n<h2>Large User Base<\/h2>\n<p>Instagram is now bigger than Twitter surpassing <a href=\"http:\/\/www.adweek.com\/news\/technology\/instagram-now-has-400-million-monthly-users-100-million-earlier-year-167092\">400 million<\/a> users in a recent report. Brands love to connect to a\u00a0large engaged user base; Instagram isn\u2019t going anyway so that user base will continue to grow. It\u2019s one of the most affordable platforms to <a href=\"\/en-gb\/services\/strategic-insights\/\">reach your target audience today<\/a> as well.<\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6aaff85096689'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6aaff85096689');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2>Millennials<\/h2>\n<p>If your brand resonates with the millennials, then this is the perfect place to reach your target audience with the under 30 crowd. They are also the most engaging according to <a href=\"http:\/\/www.adweek.com\/news\/technology\/here-hour-hour-breakdown-when-people-post-instagram-167094?mkt_tok=3RkMMJWWfF9wsRohsqrIZKXonjHpfsX56%2BgqXKC%2FlMI%2F0ER3fOvrPUfGjI4ESMZlI%2BSLDwEYGJlv6SgFTLHAMbdi27gNUxY%3D\">this Adweek\u00a0<\/a><a href=\"http:\/\/www.adweek.com\/news\/technology\/here-hour-hour-breakdown-when-people-post-instagram-167094?mkt_tok=3RkMMJWWfF9wsRohsqrIZKXonjHpfsX56%2BgqXKC%2FlMI%2F0ER3fOvrPUfGjI4ESMZlI%2BSLDwEYGJlv6SgFTLHAMbdi27gNUxY%3D\">s<\/a><a href=\"http:\/\/www.adweek.com\/news\/technology\/here-hour-hour-breakdown-when-people-post-instagram-167094?mkt_tok=3RkMMJWWfF9wsRohsqrIZKXonjHpfsX56%2BgqXKC%2FlMI%2F0ER3fOvrPUfGjI4ESMZlI%2BSLDwEYGJlv6SgFTLHAMbdi27gNUxY%3D\">tudy<\/a>.<\/p>\n<p><a href=\"\/wpe-content\/uploads\/2015\/10\/Instagraph.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6559\" src=\"\/wpe-content\/uploads\/2015\/10\/Instagraph.jpg\" alt=\"Instagraph\" width=\"630\" height=\"316\" \/><\/a><\/p>\n<p><em>Based on <\/em><a href=\"http:\/\/www.adweek.com\/news\/technology\/here-hour-hour-breakdown-when-people-post-instagram-167094?mkt_tok=3RkMMJWWfF9wsRohsqrIZKXonjHpfsX56%2BgqXKC%2FlMI%2F0ER3fOvrPUfGjI4ESMZlI%2BSLDwEYGJlv6SgFTLHAMbdi27gNUxY%3D\"><em>Mavrck\u2019s research<\/em><\/a><\/p>\n<p>Unfortunately, the greatest pitfall in <a href=\"\/?p=20\">advertising on Instagram<\/a> is the fact that you\u2019re reaching and connecting only with millennials. It will be some time before the more affluent and older audience begin their migration to the platform. Just look at Facebook in its early iteration, when it was primarily for college kids. Now everyone including your mom and her book club are checking in. It\u2019s not a matter of if, but when will the Gen Xers migrate onto Instagram.<\/p>\n<p>So should you as marketers be on Instagram? Certainly, if you\u2019re reaching a very targeted group of millennials, but not so much for the Gen Xers yet. For brands that want to reach the older audience, this may not be\u00a0their time. In today\u2019s fast-moving digital landscape it\u2019s important to reach and connect to your audience in the space they occupy, but crucially for marketers, the key is to not look at each channel separately. Take a holistic approach and then layer in the channels that are relevant.<\/p>\n<p><a href=\"https:\/\/www.flickr.com\/photos\/jasonahowie\/7910370882\">Image via Jason Howie<\/a><\/p>\n<p><a href=\"\/en-gb\/get-in-touch\/\">Contact DAC<\/a> today to find out more!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After much speculation and anticipation, Instagram has finally opened up its advertising platform to allow advertisers and agencies not part of the initial launch to begin advertising on the platform. Yipee! The fact that its revenue stream is already looking stellar\u00a0clearly speaks to the fact that advertisers are attracted to the shiny new thing in [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":110116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2869],"tags":[973,804,622,623],"class_list":["post-113252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative","tag-digital-advertising-2","tag-marketing-2","tag-millennials","tag-pay-to-play"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our #NoFilter Outlook on Instagram Advertising | DAC<\/title>\n<meta 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