{"id":113242,"date":"2016-08-11T19:57:00","date_gmt":"2016-08-12T00:57:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/moment-matters-marketing-millennials-2-2\/"},"modified":"2024-12-21T05:54:42","modified_gmt":"2024-12-21T10:54:42","slug":"moment-matters-marketing-millennials-2-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/moment-matters-marketing-millennials-2-2\/","title":{"rendered":"What Matters to Millennials?"},"content":{"rendered":"

Ask any millennial or Generation Z what is the one thing they can\u2019t live without (personally I would choose air!) and you\u2019ll undoubtedly receive the same response: a mobile phone. The reality is that these audiences have a need to remain connected every second of the day to fuel their personal interests, connect to their favourite social media sites and stay abreast on world events. For this demographic, a mobile device is not just another screen in their life:\u00a0it is the very lifeline to the things that matter most to them<\/a>, delivering them information and influencing their decisions every second of the day.\u00a0So how does this compare to other generations?<\/p>\n

With 90 million millennials in America and 2.5 billion worldwide<\/a>, they represent a huge emerging consumer segment that is very different from their parents. They are the most educated cohort to date and they have more spending power than their predecessors. Millennials are also impatient and fickle. They are technically savvy. And they are not afraid to voice their opinions. Millennials are also in the workforce (55 million of them), so their ability to purchase in a B2B role is influenced very much the same way as when they put on their B2C hat. That\u2019s why for enterprise brands, especially those with local footprints, it is essential to reach millennials and Gen Z in ways that influence their decisions most.<\/p>\n

What is the Best Way to Overcome this Challenge?<\/h2>\n

According to the Center for Media Research, a brand is three times more likely to successfully convert a sale if it is in the consumer\u2019s initial consideration phase. So what’s really important to your enterprise\u2019s local presence<\/a> is to ensure the brand is outsmarting the competition in the search game\u00a0because over 80% of local searches begin on a mobile device<\/a>. Research also shows that on average\u00a0millennials check their mobile phones at least ten times an hour<\/a>,\u00a0demonstrating that they are always looking for something and are ready to buy on an impulse. Millennials value efficiency and speed. They don\u2019t want to jump through hoops when searching or making a purchase (hence the ‘birth’ of the one-click buy). Therefore, you must be in the right place, at the right time, delivering content that is expected in a way that is easier to access than your competitors.<\/p>\n

Case in\u00a0Point<\/h2>\n

Brands are starting to capitalise on the disruptive nature of this generation and those that are embracing new strategies are distancing themselves from the competition. Two brands that come to mind are Warby Parker and Casper.<\/p>\n

\n \n
\n
\n

\n Stay Forward <\/h2>\n

\n Get exclusive insights into digital
media's top-trending topics delivered
directly to your inbox. <\/p>\n <\/div>\n\n

\n
\n
\n
\n \n