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In March, YouTube received a backlash when many advertisers found their ads were being placed next to hateful videos<\/a> that were in no way related to their brand. As earning revenue via YouTube requires approval this raised a big red flag.<\/p>\n Despite YouTube allowing brands to pick what type of videos their ads will display on, problems like this can still arise when hundreds of hours of content are being uploaded each minute.<\/p>\n There are arguments that advertising in the digital age comes with these risks as ads aren\u2019t sorted by a human with common sense, they are placed by algorithms. However, many believe this to add more responsibility to Google to ensure their management of how ads are placed is more efficient.<\/p>\n The algorithm is designed to place ads next to relevant videos, but unless videos on abortion are related to T-Mobile it seems to have failed.<\/p>\n Following the scandal YouTube have made promises to start hiring more people on their review team and improve their system of sorting which ads are placed where<\/a>. However, they didn\u2019t exactly help themselves when they offered some companies such a small amount of compensation<\/a>, some were offered as little as $3.<\/p>\n Another solution YouTube have come up with is to stop placing ads next to videos with less than 10,000 reviews. So good news for YouTubers with a smaller audience who have absolutely no involvement with hate speeches.<\/p>\n![\"negative](\"\/wpe-content\/uploads\/sites\/5\/2017\/10\/subscribers.png\")
<\/p>\nGoogle\u2019s response<\/h3>\n
![\"\"](\"\/wpe-content\/uploads\/sites\/5\/2017\/10\/error-youtube.jpg\")
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