{"id":113188,"date":"2017-07-25T12:47:00","date_gmt":"2017-07-25T17:47:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/the-experience-economy-how-it-affects-your-online-presence\/"},"modified":"2024-12-21T05:54:40","modified_gmt":"2024-12-21T10:54:40","slug":"the-experience-economy-how-it-affects-your-online-presence","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/","title":{"rendered":"The Experience Economy & How It Affects Your Online Presence"},"content":{"rendered":"<p>Since the recession, there has been a change in how consumers view what is worth their money. We now prioritise \u2018<em>doing<\/em> stuff\u2019 more than \u2018<em>buying<\/em> stuff.\u2019 As the economy has shifted, so has <a href=\"https:\/\/www.theguardian.com\/business\/2017\/may\/13\/just-do-it-the-experience-economy-and-how-we-turned-our-backs-on-stuff\" target=\"_blank\" rel=\"noopener\">how we demonstrate our status<\/a>. Rather than posting pictures of what we have bought, we instead share pictures of our holiday. This is the experience economy. Now, I know what you are thinking: what does the shift to an experience economy have to do with how you manage your online presence? Not only are consumers craving experiences offline, but there is also a demand for rich, valuable experiences online. From this trend, there is now a growing emphasis on creating satisfying experiences for your consumers through different digital platforms. People now place higher significance on experiences with brands, both offline and online. Keep reading\u00a0to learn how to make it happen! <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6911\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2017\/07\/Experience-economy-1.jpg\" alt=\"Frustration with negative online experiences\" width=\"569\" height=\"379\" \/><\/p>\n<h3><strong>WHAT DOES THIS MEAN FOR YOUR ONLINE PLATFORMS?<\/strong><\/h3>\n<p>Users want easy and convenient websites to enhance their experience. If a website is taking ages to load, users are very likely to get frustrated and give up. As technology has developed and made our lives easier <a href=\"https:\/\/www.bostonglobe.com\/lifestyle\/style\/2013\/02\/01\/the-growing-culture-impatience-where-instant-gratification-makes-crave-more-instant-gratification\/q8tWDNGeJB2mm45fQxtTQP\/story.html\" target=\"_blank\" rel=\"noopener\">we have gotten more impatient<\/a> and our expectations have grown. By just ensuring your pages can load quickly and are easy to navigate, this already <a href=\"https:\/\/www.forbes.com\/sites\/steveolenski\/2015\/05\/12\/all-about-user-experiences-5-ways-it-can-improve-your-websites-conversion\/#3c945fb6782a\" target=\"_blank\" rel=\"noopener\">gives your website an advantage<\/a> in building customer loyalty. By ensuring all your site interactions are positive for consumers, you also benefit from a reduced bounce rate. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6912\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2017\/07\/Experience-economy-5.jpg\" alt=\"Impatient online internet user\" width=\"569\" height=\"378\" \/><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f81b1f7c913'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f81b1f7c913');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h3><strong>HOW CAN YOU ENHANCE YOUR CUSTOMER JOURNEY? <\/strong><\/h3>\n<p>From the first moment a user takes an interest in what your brand is offering, their experience begins. This is exactly why having a good SEO strategy is paramount. When users are searching for a phrase or keyword, you want your company to appear high in the SERPs to give more credibility to your site. Once a consumer has taken an interest in your brand, you want to be able to show that you understand them by providing relevant valuable content to them, without necessarily the objective of getting them to buy things. One brand who does this very well is <a href=\"http:\/\/www.anthropologie.com\/en-gb\/blog?cm_sp=GLOBAL_PROMOTION-_-TERTIARY_FOOTER-_-UKBlog\" target=\"_blank\" rel=\"noopener\">Anthropologie<\/a>. From recipes to general lifestyle articles, Anthropologie is there for their consumers&#8217; micro moments. By being there for customers when they are looking for help, brands can build relationships based on trust. It is also important that users can easily navigate your site to satisfy their needs. Poorly designed websites will just result in higher bounce rates and discontented customers. For users to continue their journey, you have to ensure your website easily meets all their needs. Through having an in-depth customer journey analysis, it is easier to understand the different touchpoints consumers are having with your brand and how to maximise these opportunities. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6913\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2017\/07\/Experience-economy-4.jpg\" alt=\"Ourtraged customer with their negative experience online\" width=\"437\" height=\"291\" \/><\/p>\n<h3><strong>THE MERGING OF ONLINE AND OFFLINE EXPERIENCES<\/strong><\/h3>\n<p>You can no longer just have a store and expect this to be enough for\u00a0customers. To be truly successful, brands need to be communicate with customers using an omni-channel approach. More and more brands are\u00a0<a href=\"http:\/\/uxmag.com\/articles\/were-living-in-an-experience-economy-design-accordingly\" target=\"_blank\" rel=\"noopener\">combining their offline and online experiences<\/a>. Brands such as Sephora have adopted this approach by digitally encouraging consumers to visit their in-store showrooms. By providing consumers more opportunities to actively engage with their journey, Sephora is empowering them to make a more informed purchasing decision. Another way in which online and offline experiences have mixed is the new trend of researching businesses for their opening times and listings before you visit them. For example, say a user looks up your opening hours but finds out when they arrive at your business that you are closed. This will create a negative perception. Because of this, <a href=\"\/en-gb\/services\/local-listings-management\/\">managing your local presence<\/a> is critical.<\/p>\n<h3><strong>WHAT NEXT?<\/strong><\/h3>\n<p>Our online presence matters more now than ever. Every touchpoint you have with a customer will impact on their perception of you. If you want help in creating an effective <a href=\"\/en-gb\/services\/strategic-insights\/\">digital marketing strategy<\/a> or have any questions, <a href=\"\/en-gb\/contact\/edinburgh\/\">contact DAC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Since the recession, there has been a change in how consumers view what is worth their money. We now prioritise \u2018doing stuff\u2019 more than \u2018buying stuff.\u2019 As the economy has shifted, so has how we demonstrate our status. Rather than posting pictures of what we have bought, we instead share pictures of our holiday. This [&hellip;]<\/p>\n","protected":false},"author":106,"featured_media":113190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[309,484,489,765,766,767],"class_list":["post-113188","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","tag-ambergreen","tag-content-2","tag-digital-marketing-2","tag-experience-economy","tag-online-interactions","tag-online-presence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Experience Economy &amp; Your Online Presence - Ambergreen<\/title>\n<meta name=\"description\" content=\"The experience economy has brought many changes, many of which are critical to be aware of when interacting with customers online. 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Read to learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-25T17:47:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:54:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/The-Experience-Economy.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"860\" \/>\n\t<meta property=\"og:image:height\" content=\"347\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eschaffer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"eschaffer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/\"},\"author\":{\"name\":\"eschaffer\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/e326d8807d608ffbb62bff6e44e2e68e\"},\"headline\":\"The Experience Economy & How It Affects Your Online Presence\",\"datePublished\":\"2017-07-25T17:47:00+00:00\",\"dateModified\":\"2024-12-21T10:54:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/\"},\"wordCount\":657,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/The-Experience-Economy.jpg\",\"keywords\":[\"ambergreen\",\"content\",\"digital marketing\",\"experience economy\",\"online interactions\",\"online presence\"],\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/\",\"name\":\"The Experience Economy & Your Online Presence - Ambergreen\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-experience-economy-how-it-affects-your-online-presence\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/The-Experience-Economy.jpg\",\"datePublished\":\"2017-07-25T17:47:00+00:00\",\"dateModified\":\"2024-12-21T10:54:40+00:00\",\"description\":\"The experience economy has brought many changes, many of which are critical to be aware of when interacting with customers online. 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