{"id":113177,"date":"2016-05-19T13:09:00","date_gmt":"2016-05-19T18:09:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/how-to-use-gmail-ads-to-win-low-cpa-conversions\/"},"modified":"2024-12-21T05:54:39","modified_gmt":"2024-12-21T10:54:39","slug":"how-to-use-gmail-ads-to-win-low-cpa-conversions","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/how-to-use-gmail-ads-to-win-low-cpa-conversions\/","title":{"rendered":"How to create Gmail Ads to win low-CPA conversions"},"content":{"rendered":"

After weeks of prep, months of waiting, and what felt like a countless number of PowerPoint edits, I spoke at SMX London<\/a> yesterday about how to successfully implement Gmail Ads.<\/p>\n

Speaking alongside the best minds in marketing, I was honoured to get to share what I\u2019ve discovered with my friends and colleagues at the conference.<\/p>\n

I got the idea for my presentation when I noticed the slow uptake of Gmail Ads across the industry, a combination of scepticism about their efficacy toward conversions and the creative burdens that come with designing the ads.<\/p>\n

Gmail Ads have continually delivered strong results for a number of my clients, so I was keen to speak about their potential and encourage other advertisers to give them a go.<\/p>\n

Although I wanted to convey that the creative development didn\u2019t have to be a time sink, I was also keen to convince people to shift away from the standard Google templates, taking a step closer toward native advertising by presenting their Gmail Ad as an actual email.<\/p>\n

After some trial and error (read: lots of hard work), I finally discovered the secrets of using Gmail Ads to win more conversions at a low CPA. Here\u2019s how it works.<\/p>\n

Read my pre-SMX interview for some background on the project.<\/a><\/p>\n

\"Gmail<\/a><\/p>\n

Use MailChimp to Design\u00a0Gmail Ads<\/h3>\n

Many marketers balk at the notion that you must have advanced design skills to successfully design a Gmail Ad to feel like an actual email, but there is simple solution that anyone can use: MailChimp.<\/p>\n

MailChimp makes it quick and easy to build your email in full, allowing you to export it as an HTML file and upload it to AdWords.<\/p>\n

With a simple drag-and-drop interface, MailChimp has free accounts that anyone can use.<\/p>\n

\"Gmail<\/a><\/p>\n

 <\/p>\n

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