It was 2012, a fire has just consumed a building in Oklahoma City, and a woman nicknamed \u201cSweet Brown\u201d was about to create a generation-defining mantra\u2026<\/p>\n
The quote went viral, Sweet Brown became a meme overnight, and Apple even released a song on iTunes<\/a> sampling the interview.<\/p>\nBut the painful truth is, most people won\u2019t spare much time for anything – particularly in a world dominated by 4G smartphones and fibre optic broadband.<\/p>\nThey complain if their take-out arrives 10 minutes late. They become impatient waiting a week for their favourite TV show to air. They leave a website if it takes longer than 5 seconds to load.<\/p>\nThese are things that may take hours, days or even years to produce and perfect, but the public want them now<\/em>.<\/p>\nBut there\u2019s no point getting all nostalgic about the good ol\u2019 days when things arrived whenever they arrived – ain\u2019t nobody got time for that!<\/p>\nWhat the world needs now is solutions.<\/p>\nPage Speed and Search Rankings<\/h3>\nGoogle being Google weren\u2019t content simply to let the market dictate which websites won and lost the speed wars. Instead they started building pagespeed into their overall ranking algorithm. Now to get ranked higher, you need a lightning-fast page.<\/p>\nThere\u2019s a lot of little tweaks that can improve page speed, such as compressing images and minifying markup, employing CSS or Javascript, and loading scripts in a particular order.<\/p>\nYou could even employ server-side caching with something like Apache Varnish, storing dynamic pages as static pages, so the server can deliver the page from its cache, saving processing power and decreasing load time.<\/p>\nHowever, what most companies want is a quick fix – something they can implement now while they fiddle with the details on their back-end.<\/p>\nEnter: Google Accelerated Mobile Pages (AMP)<\/p>\n\nhttps:\/\/www.google.com\/images\/google-blog-assets\/amp-phone-10062015.mp4<\/a><\/video><\/div>\n<\/div>\nSource: Google Blog<\/a><\/i><\/p>\nGoogle\u2019s Accelerated Mobile Pages<\/h3>\nThe idea with AMP<\/a>\u00a0is that, when visited from a qualifying mobile, it will display a very simple (but with colour and branding options) stylesheet with a very small library of Javascript components.<\/p>\nIt can be implemented very simply on most platforms. Several plugins exist for WordPress, Joomla, etc. and are available through their plugin repository. It\u2019s possible to use AMP with any CMS\/System; it just requires the knowhow to set it up, as it uses a much lighter, more restricted version of HTML.<\/p>\nNow AMP supports Google Analytics too.<\/a><\/p>\nWe highly recommend implementation of AMP for a few reasons.<\/p>\n\nProvides massively improved page speed<\/li>\nDisplays in a nice single-column format<\/li>\nAll semantic elements are appropriately styled for a good and easy-to-read user experience<\/li>\n<\/ul>\nAMP has received support from many big names including Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn1<\/sup>\u2013and it\u2019s easy to see why.<\/p>\nUsing AMP puts the focus on content without all the distractions littered around the screen. In mobile UX, it\u2019s important to remember that screen real estate should be used to its potential.<\/p>\nAMP is especially good for websites that have an active blog. By reducing everything down to simple content, Accelerated Mobile Pages make browsing on mobile devices a much more pleasant experience, although this does come at the price of any custom components or functionality (client side, anyway) not working on the AMP version of your site.<\/p>\nSource: Facebook<\/a>\n\n \n \n \n \n Stay Forward <\/h2>\n \n Get exclusive insights into digital media's top-trending topics delivered directly to your inbox. <\/p>\n <\/div>\n\n \n \n \n \n \n Submit\n<\/button>\n <\/div>\n \n \n <\/p>\n<\/form>\n
But the painful truth is, most people won\u2019t spare much time for anything – particularly in a world dominated by 4G smartphones and fibre optic broadband.<\/p>\n
They complain if their take-out arrives 10 minutes late. They become impatient waiting a week for their favourite TV show to air. They leave a website if it takes longer than 5 seconds to load.<\/p>\n
These are things that may take hours, days or even years to produce and perfect, but the public want them now<\/em>.<\/p>\nBut there\u2019s no point getting all nostalgic about the good ol\u2019 days when things arrived whenever they arrived – ain\u2019t nobody got time for that!<\/p>\nWhat the world needs now is solutions.<\/p>\nPage Speed and Search Rankings<\/h3>\nGoogle being Google weren\u2019t content simply to let the market dictate which websites won and lost the speed wars. Instead they started building pagespeed into their overall ranking algorithm. Now to get ranked higher, you need a lightning-fast page.<\/p>\nThere\u2019s a lot of little tweaks that can improve page speed, such as compressing images and minifying markup, employing CSS or Javascript, and loading scripts in a particular order.<\/p>\nYou could even employ server-side caching with something like Apache Varnish, storing dynamic pages as static pages, so the server can deliver the page from its cache, saving processing power and decreasing load time.<\/p>\nHowever, what most companies want is a quick fix – something they can implement now while they fiddle with the details on their back-end.<\/p>\nEnter: Google Accelerated Mobile Pages (AMP)<\/p>\n\nhttps:\/\/www.google.com\/images\/google-blog-assets\/amp-phone-10062015.mp4<\/a><\/video><\/div>\n<\/div>\nSource: Google Blog<\/a><\/i><\/p>\nGoogle\u2019s Accelerated Mobile Pages<\/h3>\nThe idea with AMP<\/a>\u00a0is that, when visited from a qualifying mobile, it will display a very simple (but with colour and branding options) stylesheet with a very small library of Javascript components.<\/p>\nIt can be implemented very simply on most platforms. Several plugins exist for WordPress, Joomla, etc. and are available through their plugin repository. It\u2019s possible to use AMP with any CMS\/System; it just requires the knowhow to set it up, as it uses a much lighter, more restricted version of HTML.<\/p>\nNow AMP supports Google Analytics too.<\/a><\/p>\nWe highly recommend implementation of AMP for a few reasons.<\/p>\n\nProvides massively improved page speed<\/li>\nDisplays in a nice single-column format<\/li>\nAll semantic elements are appropriately styled for a good and easy-to-read user experience<\/li>\n<\/ul>\nAMP has received support from many big names including Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn1<\/sup>\u2013and it\u2019s easy to see why.<\/p>\nUsing AMP puts the focus on content without all the distractions littered around the screen. In mobile UX, it\u2019s important to remember that screen real estate should be used to its potential.<\/p>\nAMP is especially good for websites that have an active blog. By reducing everything down to simple content, Accelerated Mobile Pages make browsing on mobile devices a much more pleasant experience, although this does come at the price of any custom components or functionality (client side, anyway) not working on the AMP version of your site.<\/p>\nSource: Facebook<\/a>\n\n \n \n \n \n Stay Forward <\/h2>\n \n Get exclusive insights into digital media's top-trending topics delivered directly to your inbox. <\/p>\n <\/div>\n\n \n \n \n \n \n Submit\n<\/button>\n <\/div>\n \n \n <\/p>\n<\/form>\n
But there\u2019s no point getting all nostalgic about the good ol\u2019 days when things arrived whenever they arrived – ain\u2019t nobody got time for that!<\/p>\n
What the world needs now is solutions.<\/p>\n
Google being Google weren\u2019t content simply to let the market dictate which websites won and lost the speed wars. Instead they started building pagespeed into their overall ranking algorithm. Now to get ranked higher, you need a lightning-fast page.<\/p>\n
There\u2019s a lot of little tweaks that can improve page speed, such as compressing images and minifying markup, employing CSS or Javascript, and loading scripts in a particular order.<\/p>\n
You could even employ server-side caching with something like Apache Varnish, storing dynamic pages as static pages, so the server can deliver the page from its cache, saving processing power and decreasing load time.<\/p>\n
However, what most companies want is a quick fix – something they can implement now while they fiddle with the details on their back-end.<\/p>\n
Enter: Google Accelerated Mobile Pages (AMP)<\/p>\n
Source: Google Blog<\/a><\/i><\/p>\nGoogle\u2019s Accelerated Mobile Pages<\/h3>\nThe idea with AMP<\/a>\u00a0is that, when visited from a qualifying mobile, it will display a very simple (but with colour and branding options) stylesheet with a very small library of Javascript components.<\/p>\nIt can be implemented very simply on most platforms. Several plugins exist for WordPress, Joomla, etc. and are available through their plugin repository. It\u2019s possible to use AMP with any CMS\/System; it just requires the knowhow to set it up, as it uses a much lighter, more restricted version of HTML.<\/p>\nNow AMP supports Google Analytics too.<\/a><\/p>\nWe highly recommend implementation of AMP for a few reasons.<\/p>\n\nProvides massively improved page speed<\/li>\nDisplays in a nice single-column format<\/li>\nAll semantic elements are appropriately styled for a good and easy-to-read user experience<\/li>\n<\/ul>\nAMP has received support from many big names including Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn1<\/sup>\u2013and it\u2019s easy to see why.<\/p>\nUsing AMP puts the focus on content without all the distractions littered around the screen. In mobile UX, it\u2019s important to remember that screen real estate should be used to its potential.<\/p>\nAMP is especially good for websites that have an active blog. By reducing everything down to simple content, Accelerated Mobile Pages make browsing on mobile devices a much more pleasant experience, although this does come at the price of any custom components or functionality (client side, anyway) not working on the AMP version of your site.<\/p>\nSource: Facebook<\/a>\n\n \n \n \n \n Stay Forward <\/h2>\n \n Get exclusive insights into digital media's top-trending topics delivered directly to your inbox. <\/p>\n <\/div>\n\n \n \n \n \n \n Submit\n<\/button>\n <\/div>\n \n \n <\/p>\n<\/form>\n
The idea with AMP<\/a>\u00a0is that, when visited from a qualifying mobile, it will display a very simple (but with colour and branding options) stylesheet with a very small library of Javascript components.<\/p>\nIt can be implemented very simply on most platforms. Several plugins exist for WordPress, Joomla, etc. and are available through their plugin repository. It\u2019s possible to use AMP with any CMS\/System; it just requires the knowhow to set it up, as it uses a much lighter, more restricted version of HTML.<\/p>\nNow AMP supports Google Analytics too.<\/a><\/p>\nWe highly recommend implementation of AMP for a few reasons.<\/p>\n\nProvides massively improved page speed<\/li>\nDisplays in a nice single-column format<\/li>\nAll semantic elements are appropriately styled for a good and easy-to-read user experience<\/li>\n<\/ul>\nAMP has received support from many big names including Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn1<\/sup>\u2013and it\u2019s easy to see why.<\/p>\nUsing AMP puts the focus on content without all the distractions littered around the screen. In mobile UX, it\u2019s important to remember that screen real estate should be used to its potential.<\/p>\nAMP is especially good for websites that have an active blog. By reducing everything down to simple content, Accelerated Mobile Pages make browsing on mobile devices a much more pleasant experience, although this does come at the price of any custom components or functionality (client side, anyway) not working on the AMP version of your site.<\/p>\nSource: Facebook<\/a>\n\n \n \n \n \n Stay Forward <\/h2>\n \n Get exclusive insights into digital media's top-trending topics delivered directly to your inbox. <\/p>\n <\/div>\n\n \n \n \n \n \n Submit\n<\/button>\n <\/div>\n \n \n <\/p>\n<\/form>\n
It can be implemented very simply on most platforms. Several plugins exist for WordPress, Joomla, etc. and are available through their plugin repository. It\u2019s possible to use AMP with any CMS\/System; it just requires the knowhow to set it up, as it uses a much lighter, more restricted version of HTML.<\/p>\n
Now AMP supports Google Analytics too.<\/a><\/p>\nWe highly recommend implementation of AMP for a few reasons.<\/p>\n\nProvides massively improved page speed<\/li>\nDisplays in a nice single-column format<\/li>\nAll semantic elements are appropriately styled for a good and easy-to-read user experience<\/li>\n<\/ul>\nAMP has received support from many big names including Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn1<\/sup>\u2013and it\u2019s easy to see why.<\/p>\nUsing AMP puts the focus on content without all the distractions littered around the screen. In mobile UX, it\u2019s important to remember that screen real estate should be used to its potential.<\/p>\nAMP is especially good for websites that have an active blog. By reducing everything down to simple content, Accelerated Mobile Pages make browsing on mobile devices a much more pleasant experience, although this does come at the price of any custom components or functionality (client side, anyway) not working on the AMP version of your site.<\/p>\nSource: Facebook<\/a>\n\n \n \n \n \n Stay Forward <\/h2>\n \n Get exclusive insights into digital media's top-trending topics delivered directly to your inbox. <\/p>\n <\/div>\n\n \n \n \n \n \n Submit\n<\/button>\n <\/div>\n \n \n <\/p>\n<\/form>\n
We highly recommend implementation of AMP for a few reasons.<\/p>\n
AMP has received support from many big names including Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn1<\/sup>\u2013and it\u2019s easy to see why.<\/p>\nUsing AMP puts the focus on content without all the distractions littered around the screen. In mobile UX, it\u2019s important to remember that screen real estate should be used to its potential.<\/p>\nAMP is especially good for websites that have an active blog. By reducing everything down to simple content, Accelerated Mobile Pages make browsing on mobile devices a much more pleasant experience, although this does come at the price of any custom components or functionality (client side, anyway) not working on the AMP version of your site.<\/p>\nSource: Facebook<\/a>\n\n \n \n \n \n Stay Forward <\/h2>\n \n Get exclusive insights into digital media's top-trending topics delivered directly to your inbox. <\/p>\n <\/div>\n\n \n \n \n \n \n Submit\n<\/button>\n <\/div>\n \n \n <\/p>\n<\/form>\n
Using AMP puts the focus on content without all the distractions littered around the screen. In mobile UX, it\u2019s important to remember that screen real estate should be used to its potential.<\/p>\n
AMP is especially good for websites that have an active blog. By reducing everything down to simple content, Accelerated Mobile Pages make browsing on mobile devices a much more pleasant experience, although this does come at the price of any custom components or functionality (client side, anyway) not working on the AMP version of your site.<\/p>\n
Source: Facebook<\/a>\n\n \n \n \n \n Stay Forward <\/h2>\n \n Get exclusive insights into digital media's top-trending topics delivered directly to your inbox. <\/p>\n <\/div>\n\n \n \n \n \n \n Submit\n<\/button>\n <\/div>\n \n \n <\/p>\n<\/form>\n
\n Get exclusive insights into digital media's top-trending topics delivered directly to your inbox. <\/p>\n <\/div>\n\n
<\/p>\n<\/form>\n