{"id":113085,"date":"2015-12-22T15:50:00","date_gmt":"2015-12-22T20:50:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/seo-wars-the-force-awakens\/"},"modified":"2024-12-21T05:54:31","modified_gmt":"2024-12-21T10:54:31","slug":"seo-wars-the-force-awakens","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-wars-the-force-awakens\/","title":{"rendered":"SEO Wars: The Force Awakens"},"content":{"rendered":"<p>In case you missed it\u2026where have you been? The biggest film release of all time has landed \u2013 Star Wars: The Force Awakens came to UK cinemas last week to a great fanfare and huge expectations.<\/p>\n<p>Hardened Star Wars fans are quietly hoping that The Force Awakens won\u2019t be another Phantom Menace, J.J. Abrams fans are wondering whether the film will finally redeem him after Lost, while millennials are simply excited by the opportunity to see a Star Wars film in the cinema.<!--more--><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5859\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2015\/12\/JJ-Ambrams.jpg\" alt=\"JJ Ambrams\" width=\"362\" height=\"363\" \/><\/p>\n<p>So with all this excitement, who is winning the search war? The Dark Side or the Light?<\/p>\n<h5><strong>Search turns to the Dark Side<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5864\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2015\/12\/Star-Wars-Alliance-search-off.png\" alt=\"Star Wars Alliance search-off\" width=\"405\" height=\"266\" \/><\/p>\n<p>This one looks pretty conclusive\u2026in the UK we are far more interested in what the Galactic Empire has to offer than the Rebel Alliance.<\/p>\n<p>In fairness to the rebels, a band named \u201cGalactic Empire\u201d have recently released a heavy metal cover of the Star Wars theme song, which seems to have skewed the stats. The video seems to have gone somewhat viral, stacking up an impressive 415k views on YouTube in just 4 days.<\/p>\n<p>Among Google\u2019s many Star Wars Easter Eggs and integrations is the option to <u style=\"text-decoration: none; color: #337ab7;\">choose either the Dark or Light Side to apply to your Google Apps<\/u>. For example, selecting the Dark Side will see your car turned into a TIE fighter on Google Maps. A lot of fun!<\/p>\n<p>Fortunately for the galaxy, there are currently more people signed up to the Light Side than the Dark\u2026so perhaps the Rebel Alliance will win despite the disparaging search trends\u2026<\/p>\n<h5><strong>Darth Vader is still killing it<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5860\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2015\/12\/Star-Wars-Character-search-off.png\" alt=\"Star Wars Character search-off\" width=\"548\" height=\"367\" \/><\/p>\n<p>Over 50% of search traffic supports characters belonging to the Rebel Alliance, but the most searched character is still the lord of darkness himself: Darth Vader.<\/p>\n<p>Vader is an iconic villain \u2013 still recognised by the American Film Institute as the third best film villain of all time (beaten only by Hannibal Lecter and Norman Bates\u2026stiff competition). So perhaps it\u2019s not that surprising that he is still killing the search battle, along with a few incompetent captains of the Death Star.<\/p>\n<p>It\u2019s slightly surprising that franchise favourite Han Solo hasn\u2019t made the top five, being beaten by both his furry co-pilot Chewbacca and the Skywalker twins.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f3dfbee2467'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f3dfbee2467');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Who knew Wales was the most Star Wars obsessed region of the UK?<\/p>\n<p>Scotland and Northern Ireland drew for second place, while England were unpredictably last. Perhaps all the allusions to an Empire seemingly ruled by Oxbridge graduates chimed a little too close to home for some\u2026<\/p>\n<h5><strong>Too many fans are\u00a0masochists<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5862\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2015\/12\/Star-Wars-Questions-search.png\" alt=\"Star Wars Questions search\" width=\"375\" height=\"310\" \/><\/p>\n<p>Despite many fans taking to the internet to plea with people not to post Star Wars spoilers, the same search term is a \u2018breakout\u2019 trend. Does this prove that Star Wars fans are secretly masochists?<\/p>\n<p>Perhaps not. The fastest rising search term is still \u201cforce awakens reviews\u201d, showing that fans are still sceptical after the much-anticipated yet highly disappointing release of The Phantom Menace in 1999 \u2013 some wounds will never heal\u2026<\/p>\n<h5><strong>The trailer has broken more records than the film<\/strong><\/h5>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5863\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2015\/12\/Star-Wars-trailer.png\" alt=\"Star Wars trailer\" width=\"748\" height=\"245\" \/><\/p>\n<p>Film buffs, pundits, and studio executives all expected The Force Awakens to smash every box office record. Unfortunately for the franchise, Disney failed to secure a release in China for the opening weekend, meaning the film fell just short of having the biggest grossing opening weekend ever. The title is still held by Jurassic World which managed to bring in an incredible $524.9m in its first weekend.<\/p>\n<p>However, the trailer <em>has <\/em>managed to smash all records. In the first 24 hours this epic preview had already been watched a staggering 112 million times, including the 62 million or so views on YouTube, making it the most watched film advert of all time!<\/p>\n<p>&nbsp;<\/p>\n<h5><strong>Don\u2019t let your SEO turn to the Dark Side<\/strong><\/h5>\n<p>Search traffic may have turned to the Dark Side, but that doesn\u2019t mean your SEO practice should follow suit. Remember: It\u2019s fear that leads to the Dark Side. Fear of your ranking slipping, fear of not hitting your targets, fear of changing search algorithms.<\/p>\n<p>Let the Light Side of Ambergreen assuage your fears. Just record a quick holo-message, chuck your nearest available R2 unit in an escape pod and send it our way (Alternatively, send us a message via our <a href=\"https:\/\/ambergreeninternetmarketing.com\/contact\/\">contact page<\/a>).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In case you missed it\u2026where have you been? The biggest film release of all time has landed \u2013 Star Wars: The Force Awakens came to UK cinemas last week to a great fanfare and huge expectations. Stay Forward Get exclusive insights into digital media&#8217;s top-trending topics delivered directly to your inbox. Submit SUBSCRIBE Hardened Star [&hellip;]<\/p>\n","protected":false},"author":87,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.68,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[576,686,577,500,691,579],"class_list":["post-113085","post","type-post","status-publish","format-standard","hentry","category-search-optimization","tag-dark-side","tag-search-trends-2","tag-search-volume","tag-seo-2","tag-star-wars-2","tag-the-force-awakens"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO Wars: The Force Awakens | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/seo-wars-the-force-awakens\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO Wars: The Force Awakens | DAC\" \/>\n<meta property=\"og:description\" content=\"Who is winning the SEO War: The Light or Dark Side? 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