You\u2019ve got to do the fundamentals well<\/strong><\/li>\n<\/ol>\nWhat separates a team like the All Blacks from, say, Scotland?<\/p>\n
They always manage to make the fundamentals of the game look flawless.<\/p>\n
Even when the Kiwis are having a bad day, they still manage to complete their passes, make their tackles, and kick between the posts. We\u2019d all be pretty surprised if we saw New Zealand screw up these key fundamentals.<\/p>\n
Compare that to Scotland. When the fundamentals are done well, they\u2019re a formidable team. But more often than not they\u2019re about as coordinated as this try celebration:<\/p>\n
The same can be said when it comes to digital marketing or, in fact, any business activity \u2013 you need to do the fundamentals well.<\/p>\n
You might have a great idea for a piece of content, but if it\u2019s written badly and contains lots of grammar mistakes, then it\u2019s not going to work very well. The best social media marketing strategy in the world will still fall down if you don\u2019t know how to use hashtags. And an amazing website will never be seen if you haven\u2019t mastered your SEO.<\/p>\n
On the flip-side, you could have a fairly uninspiring marketing strategy but still do the fundamentals well and you\u2019d probably see some success.<\/p>\n
<\/p>\n
\n- You all need to be pushing in the same direction<\/strong><\/li>\n<\/ol>\n
Hopefully this one should be pretty obvious from a rugby perspective. To get the try a team all needs to be carrying the ball in the right direction.<\/p>\n
It\u2019s slightly less obvious when the same thinking is applied to digital marketing. Yes, pulling in the same direction is the best way to achieve results, but does everyone know which the right way is?<\/p>\n
This is where a strong brand, company ethos, and mission statement all come into play. If everyone in your business knows not just what<\/em> your marketing team is doing but why, <\/em>they are more likely to buy-in to your marketing strategy. They might even contribute!<\/p>\nBut more importantly, staff across your entire organisation will be able to embody <\/em>your marketing strategy at every customer, client and supplier touchpoint.<\/p>\n <\/p>\n
\n- A little creativity goes a long way<\/strong><\/li>\n<\/ol>\n
If there\u2019s anything that the All Blacks have taught us, it\u2019s that a little creativity can get you a long way\u2026literally. A smart handoff at the breakdown can create a lot of space for a fast player, and that can quickly turn into a match-winning try. While an accurate kick-and-run can be the difference between winning the tournament and being knocked out in the first round.<\/p>\n
The same goes for digital marketing. Without a little creativity you\u2019ll never create the space you need to get ahead of your competition.<\/p>\n
Digital marketing could be seen as a rather dry activity \u2013 optimising your SEO, running paid advertising, and writing content. But by bringing a little creativity to it you can find much needed space in an otherwise oversaturated market.<\/p>\n
For example, you might sell marketing automation software, targeting keywords like \u201cmarketing\u201d, \u201ctools\u201d, and \u201csoftware\u201d. But you\u2019ll be competing against thousands of other companies all doing the exact same thing, targeting the exact same keywords.<\/p>\n
However, if you focused your keywords on the challenges your customers face and the benefits of your software, you may well find that there is just as much search volume, but a lot less competition.<\/p>\n\n \n \n
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