{"id":112881,"date":"2014-01-28T15:45:00","date_gmt":"2014-01-28T20:45:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/key-performance-indicator-kpi-frameworks-part-1-3\/"},"modified":"2024-12-21T05:54:16","modified_gmt":"2024-12-21T10:54:16","slug":"key-performance-indicator-kpi-frameworks-part-1-3","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/key-performance-indicator-kpi-frameworks-part-1-3\/","title":{"rendered":"Key Performance Indicator (KPI) frameworks: part 1 of 3"},"content":{"rendered":"

Key Performance Indicator (KPI) frameworks are very important. As far as Web Analytics is concerned, they have been referred to as the \u201cdifference between winners and losers\u201d by none other than Avinash Kaushik, the Digital Marketing Evangelist for Google – one of the most influential people in digital marketing. Consequently, we\u2019ve put together a three part series covering:<\/span> 1. What KPI frameworks are, and why exactly we need them, 2. The process gone through when building them 3. Sample models and further discussion This blog post deals with the first in this series, “What KPI frameworks are, and why we need them”. In a recent article by DM news (<\/span>http:\/\/www.dmnews.com\/infographic-marketers-struggle-to-make-the-data-driven-grade\/article\/322172\/<\/a>), it was revealed that the average grade marketers received when being asked to evaluate their relationship with data was a worrying \u201cB-\u201d. This serious lack of confidence is in some ways unsurprising. Marketers are overwhelmed by data – there are increasing quantities of information from an ever-widening variety of sources which we have the theoretical opportunity to interrogate, but the practical impossibility of being able to examine.<\/span> \"infographic_498560\"<\/a>\n

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