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Entering my third hour of leaf raking and yard clean up the other day, I knew there had to be an easier way. No matter how many leaves I piled up on my tarp and pulled back to my compost pile, it felt like I wasn\u2019t even making a dent. I had blisters on my hands from the rake, and my toes were nearing a state of frostbite usually reserved for times much deeper into our long winter season. I\u2019d had enough.<\/p>\n
Later that evening, vowing to make my life easier, I pulled out my trusty iPhone and loaded up the Google app. Visions of a clean yard devoid of leaves danced in my head as I tapped in \u201cMost powerful walk behind leaf blower.\u201d The first result had ad copy and a URL that had me feeling comfortable enough to click through and see what they had to offer. When the page loaded, though, I found myself squinting at a page that I\u2019d expect to see from a desktop browsing experience, certainly not optimal for viewing from my phone. After some failed pinch zooming, I put down my phone in favour of my tablet and entered the same search. The site I visited before no longer appeared in the search results (for the same exact search!), and I was served with a completely different set of results \u2013 how frustrating!<\/p>\n
I don\u2019t need to continue on with the rest of that storyline, because quite frankly it doesn\u2019t matter. What does matter is the end result? I didn\u2019t buy – I couldn\u2019t<\/em> buy \u2013 from the first vendor I found because that company failed to serve me with content that was optimized for the device I was using.<\/p>\n Apparently, I\u2019m not alone. According to research performed by Google, 90% of people use multiple screens sequentially to search before they take definitive action and engage with a company. Some of this is no doubt driven by the innate nature of humankind to utilize every resource available for any given task in hopes of achieving the optimal result. But I wonder how many opportunities were missed by companies who haven\u2019t jumped on the responsive design bandwagon yet. How many sales fell through the cyber cracks besides my own personal experience in looking for a leaf blower?<\/p>\n Responsive web design<\/a> is transforming the way companies connect with their prospects in this world of multiple screen use. By serving relevant content<\/a>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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