{"id":112816,"date":"2017-09-21T20:23:00","date_gmt":"2017-09-22T01:23:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/6-ios-11-changes-will-affect-local-presence-management-2\/"},"modified":"2024-12-21T05:54:06","modified_gmt":"2024-12-21T10:54:06","slug":"6-ios-11-changes-will-affect-local-presence-management-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/6-ios-11-changes-will-affect-local-presence-management-2\/","title":{"rendered":"6 iOS 11 Changes That Will Affect Local Presence Management"},"content":{"rendered":"

On September 19th<\/sup> Apple released the much-anticipated iOS 11<\/a>. This operating system upgrade comes with numerous UX\/UI changes designed to help the consumer. It is being dubbed as one of the most radical and progressive iOS updates that Apple has released in a long, long time.<\/p>\n

Given all of these changes being released to millions of iPhone and iPad users, how will the updates affect the world of Local Listing Management<\/a>? Here are six iOS 11 updates that we believe will make a major impact on the LPM industry.<\/p>\n

1. Siri improvements<\/strong><\/p>\n

The Apple voice assistant has long been seen as more of a novelty than a useful search device. Apple is now confirming that several updates have been made to Siri, which will improve the overall functionality and ease of use. Consumers can now text their search in to Siri instead of just speaking to her. Siri can also now translate languages.<\/p>\n

How will this effect local marketing? Voice search is becoming more and more prevalent in everyday usage. Businesses need to be optimizing their local presence for those moments when a consumer says or types, \u201chey Siri, what is the closest pizza shop near me?\u201d<\/p>\n

2. Augmented reality<\/strong><\/p>\n

A major new addition to Apple is the introduction of augmented reality. Sure there are a lot of gaming benefits and the wow factor is in full effect, but will this be a valuable tool for local business owners? Augmented reality is connecting the physical world to the digital world in brand new ways. As new apps are developed, consumers will be able to interact with local businesses like never before. Augmented reality could make a restaurant menu come to life, provide games in a dentist waiting room, or could even give you more information about a home that is for sale\u2026 the business applications are nearly endless!<\/p>\n

3. Do not disturb\u2026 while driving<\/strong><\/p>\n

One feature that could become a detractor for the local presence management industry is the do not disturb feature<\/a>. This new application can detect if you are in a car or driving and will turn off, or suppress, most of the distracting calls, messages, and notifications. This is a wonderful feature that will ultimately help keep drivers safe while driving, yet it will be interesting to see if there is any negative effect in how local businesses are found via mobile devices.<\/p>\n

4. Safari pixel tracking changes<\/strong><\/p>\n

Another new feature that may negatively affect the local marketing world are the anti-tracking features<\/a>\n

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