{"id":112812,"date":"2014-07-15T18:11:00","date_gmt":"2014-07-15T23:11:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/infographics-insight-collecting-visualising-data-inbound-marketing\/"},"modified":"2024-12-21T05:54:05","modified_gmt":"2024-12-21T10:54:05","slug":"infographics-insight-collecting-visualising-data-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/","title":{"rendered":"Infographics and insight: collecting and visualising data for inbound marketing"},"content":{"rendered":"<p>When it comes to creating content for inbound marketing, there are a few trusty tools that marketers can use: whitepapers, ebooks, podcasts, webinars \u2014 a whole plethora of ways to deliver content, delight your audience and generate leads.<\/p>\n<p>But perhaps the most popular of all these emergent content types are infographics, which are being created in ever greater numbers to convey information in an engaging, visually appealing manner.<\/p>\n<p>The benefits are obvious: data visualisation allows you to communicate often complex information at a glance \u2014 you can tell a story with data that would otherwise make for dry, dull reading.<\/p>\n<p>Great design can hook a reader: effective visual presentation means your viewer can get more information in less time \u2014 but something beautiful will also draw viewers in for longer, inviting them to spend quality time with your content.<\/p>\n<p>This visual dimension is absolutely crucial here. Pictures can say more than words; they can say it faster; they can say it with more emotional resonance, in a more approachable and digestible way. There\u2019s <a href=\"http:\/\/neomam.com\/interactive\/13reasons\/\">a great infographic from information design agency Neomam<\/a> which delves into this in detail; particularly how data visualisation can combat information overload, and the remarkable ability of the human brain to process visual information.<\/p>\n<p>All of that is what makes visual content \u2018engaging\u2019 \u2014 that qualification alternately loved and dreaded by digital marketers.<\/p>\n<p>But the level of engagement you can achieve depends entirely on the quality of the work you produce, and the strength of your concept: an infographic is not in and of itself a pathway to instant viral glory. You have to answer a challenging set of questions:<\/p>\n<ul>\n<li>How interesting is your topic?<\/li>\n<li>How is it framed?<\/li>\n<li>Have you got reliable data to back up your premise?<\/li>\n<li>How beautiful \u2014 and how <em>clear<\/em> \u2014 is your design?<\/li>\n<\/ul>\n<p>There\u2019s a whole quality assurance checklist before you even start designing \u2014 and then great, effective information design presents its own challenges. But if you get it right, you have communicated powerfully with your target audience \u2014 and if it\u2019s good enough to make them want to share it, your message can spread far beyond them.<\/p>\n<p>I\u2019ve talked a lot about engaging your audience, and giving your readers the information they want \u2014 but how do you arrive at that understanding? Or how do you gather data for your infographic if there isn\u2019t existing, relevant research in your niche? After all, desk research can only go so far.<\/p>\n<p>In this case, we often arrive back at an old marketers\u2019 staple: the humble survey. I spent a lot of my career in traditional market research, and it\u2019s an interesting parallel to the inbound marketing world I now live in. In a lot of ways, the situation is flipped: you\u2019re not telling your audience something; rather, you\u2019re asking <em>them <\/em>for information.<\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6ab19cf1262c4'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6ab19cf1262c4');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>Now you\u2019re tapping into people\u2019s time economics, and people\u2019s time doesn\u2019t come cheap. That\u2019s why we see such low response levels to most surveys, and why you end up with \u2018professional respondents\u2019. A ComScore study found that <a href=\"http:\/\/adage.com\/article\/news\/consumers-rebel-marketers-endless-surveys\/112237\/\">0.25% of respondents complete over 30% of all online surveys<\/a>; people sign up to earn micro-payments for filling out surveys, leaving you with a ludicrously unbalanced sample set.<\/p>\n<p>Even more informal research routes \u2014 like a poll on your website or in your email newsletter \u2014 often provide little joy.<\/p>\n<p>So where does the connection between infographics and surveys come in? My company Stipso has built a tool for visual content marketing which mashes up the two: we enable marketers to create infographics which use survey mechanics to capture, as well as visualise data. You ask a question, your viewers click to contribute their opinions, and the infographic grows and evolves in real time. It\u2019s co-created visual content that makes your audience participants, not just \u2018readers\u2019.<\/p>\n<p>We think of them as \u2018people-powered\u2019 infographics: engaging visual content which is driven by user-contributed data. The reason I think this is so exciting is that it bridges a divide between the inbound imperative (produce content\/delight customers) and the ever-increasing need for insight into what consumers think.<\/p>\n<p>It\u2019s not deep, Big Data-style behavioural insight, but something different: actively-contributed, inherently social data which can tell you what people <em>think<\/em>, not just what they do. If your infographic taps into a topic your audience is passionate about, and if you can engage them in a more interactive way, I think the your chances of achieving that crucial stage of customer <em>delight<\/em> are much improved.<\/p>\n<p>&#8212;<\/p>\n<p>Steven Drost is the co-founder and CEO of Stipso, a creative tool for visual content marketers. Stipso enables you to create Living Infographics which mash-up data visualisation and survey elements to create real-time interactive content for audience engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to creating content for inbound marketing, there are a few trusty tools that marketers can use: whitepapers, ebooks, podcasts, webinars \u2014 a whole plethora of ways to deliver content, delight your audience and generate leads. But perhaps the most popular of all these emergent content types are infographics, which are being created [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2861],"tags":[484,936,1025],"class_list":["post-112812","post","type-post","status-publish","format-standard","hentry","category-analytics","tag-content-2","tag-infographics-2","tag-online-polls-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographics and insight: collecting and visualising data for inbound marketing | DAC<\/title>\n<meta name=\"description\" content=\"A guest blog post from Steven Drost from Stipso - Infographics Data Visulaliser. How to make your infographics polls more stimulating and engaging\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographics and insight: collecting and visualising data for inbound marketing | DAC\" \/>\n<meta property=\"og:description\" content=\"A guest blog post from Steven Drost from Stipso - Infographics Data Visulaliser. How to make your infographics polls more stimulating and engaging\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2014-07-15T23:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:54:05+00:00\" \/>\n<meta name=\"author\" content=\"Grant Whiteside\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Whiteside\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/\"},\"author\":{\"name\":\"Grant Whiteside\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219\"},\"headline\":\"Infographics and insight: collecting and visualising data for inbound marketing\",\"datePublished\":\"2014-07-15T23:11:00+00:00\",\"dateModified\":\"2024-12-21T10:54:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/\"},\"wordCount\":798,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"keywords\":[\"content\",\"infographics\",\"online polls\"],\"articleSection\":[\"Proove Analytics\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/\",\"name\":\"Infographics and insight: collecting and visualising data for inbound marketing | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"datePublished\":\"2014-07-15T23:11:00+00:00\",\"dateModified\":\"2024-12-21T10:54:05+00:00\",\"description\":\"A guest blog post from Steven Drost from Stipso - Infographics Data Visulaliser. How to make your infographics polls more stimulating and engaging\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Infographics and insight: collecting and visualising data for inbound marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219\",\"name\":\"Grant Whiteside\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g\",\"caption\":\"Grant Whiteside\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Infographics and insight: collecting and visualising data for inbound marketing | DAC","description":"A guest blog post from Steven Drost from Stipso - Infographics Data Visulaliser. How to make your infographics polls more stimulating and engaging","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/","og_locale":"en_GB","og_type":"article","og_title":"Infographics and insight: collecting and visualising data for inbound marketing | DAC","og_description":"A guest blog post from Steven Drost from Stipso - Infographics Data Visulaliser. How to make your infographics polls more stimulating and engaging","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2014-07-15T23:11:00+00:00","article_modified_time":"2024-12-21T10:54:05+00:00","author":"Grant Whiteside","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Grant Whiteside","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/"},"author":{"name":"Grant Whiteside","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219"},"headline":"Infographics and insight: collecting and visualising data for inbound marketing","datePublished":"2014-07-15T23:11:00+00:00","dateModified":"2024-12-21T10:54:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/"},"wordCount":798,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"keywords":["content","infographics","online polls"],"articleSection":["Proove Analytics"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/","name":"Infographics and insight: collecting and visualising data for inbound marketing | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"datePublished":"2014-07-15T23:11:00+00:00","dateModified":"2024-12-21T10:54:05+00:00","description":"A guest blog post from Steven Drost from Stipso - Infographics Data Visulaliser. How to make your infographics polls more stimulating and engaging","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/infographics-insight-collecting-visualising-data-inbound-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Infographics and insight: collecting and visualising data for inbound marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219","name":"Grant Whiteside","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g","caption":"Grant Whiteside"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112812","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=112812"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112812\/revisions"}],"predecessor-version":[{"id":112813,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112812\/revisions\/112813"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=112812"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=112812"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=112812"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}