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Hi Josh<\/p>\n
How are you? Welcome onboard to Ambergreen. You\u2019ve been brought on board as Head of Strategy and Planning. As the latest recruit, could you tell me a little about yourself?<\/p>\n
JE: I was born in Los Angeles, grew gills on the beaches of Southern California, studied journalism at university, wrote copy at advertising agencies in the late 90s, founded an online architecture magazine in the early 21st<\/sup> century and learned a lot about user experience and e commerce, developed marketing strategies for companies in the energy-efficiency\/sustainable products sector, moved with my wife and two daughters to Edinburgh in 2011, now contentedly stationed at Ambergreen.<\/p>\n What do you think you can bring to the party?<\/p>\n JE: A ridiculously, gloriously long-scope perspective about what works and what doesn\u2019t in marketing & communication strategies and building relationships with clients.<\/p>\n What do you think are going to be the biggest challenges and opportunities for our clients in 2014?<\/p>\n JE: Staying focused on primary objectives, whatever they may be. At any given time a company might be told that the ONE THING in which they should be heavily investing is social media, native advertising, inbound marketing, video production, programmatic buying, content marketing, user experience, mobile optimisation \u2014 as if any one of these things is an entity separate from the whole. Guess what \u2013 it\u2019s not.<\/p>\n How can you help the clients reach their goals this year?<\/p>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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