{"id":112784,"date":"2016-07-07T13:15:00","date_gmt":"2016-07-07T18:15:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/the-advertisers-guide-to-instagram-ads\/"},"modified":"2024-12-21T05:54:02","modified_gmt":"2024-12-21T10:54:02","slug":"the-advertisers-guide-to-instagram-ads","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/the-advertisers-guide-to-instagram-ads\/","title":{"rendered":"The Advertiser\u2019s Guide to Instagram Ads"},"content":{"rendered":"

Instagram ads are the new frontier, and marketers are the pioneers.<\/p>\n

Whether you are familiar with Facebook advertising or not, if you haven\u2019t ventured to the land of Instagram ads yet, now is the perfect time to do so.<\/p>\n

It\u2019s likely that your target audience will be checking their Instagram accounts over the summer for the inevitable cascade of holiday photos or maybe just for inspirational summer images.<\/p>\n

Brace yourselves \u2013 summer has come to Instagram! Here\u2019s how to make sure your PPC campaigns don\u2019t get left behind.<\/p>\n

<\/p>\n

\"Instagram<\/a><\/p>\n

Facebook (the owner of Instagram) have recently announced new updates which create additional value to advertisers, making Instagram an even more attractive option \u2013 but more on that later on.<\/p>\n

First, we are going to walk you through some of the features, from account creation to ad features, covering any questions you may have.<\/p>\n

The Advertiser\u2019s Guide to Instagram<\/h2>\n

Why bother at all?<\/h3>\n

Instagram ads look just like normal posts, the only difference being the word \u201cSponsored\u201d in the top right corner.<\/p>\n

\"Instagram<\/a><\/p>\n

That means they are highly visual. After all, they say that a picture is worth a thousand words for a reason!<\/p>\n

…or 60 thousand words, if we want to be more accurate. According to SAGE Handbook of Political Communication, \u201cthe brain processes visual information 60,000 times faster than it takes to decode text.\u201d<\/p>\n

That means if users\u00a0like what they see, they’re\u00a0more likely to click on your ads \u2013 and they won\u2019t spend much time debating\u00a0it, either.<\/p>\n

Although it helps, you don\u2019t have to have a highly visual product to be part of the fun. Service providers, entertainment sites etc. could make use of catchy images too.<\/p>\n

\"Instagram<\/a><\/p>\n

You can now reach a larger audience with compelling ads, exploring a whole new world of opportunities.<\/p>\n

Fewer advertisers are running campaigns on Instagram than on other platforms such as Facebook. This means that the ads are expected to get higher clickthrough rates and could even be less expensive!<\/p>\n

And don\u2019t forget: Instagram is a good place to target if you want to reach younger audiences \u2013 something that could be expensive to do so on other channels. According to the Pew Research Centre, the Instagram adoption rate for users 18-29 is 53%. Twitter, by contrast,\u00a0stands at 37%.<\/p>\n

What can my ads do?<\/h3>\n

With such a wide array of choices, it would probably be easier to list what your ads can\u2019t <\/em>do \u2013 but where\u2019s the fun in that? Here are some of the most prevalent features of Instagram ads:<\/p>\n

Website Clicks<\/strong><\/h4>\n

Users who click on the ad will be directed to your website. You can choose which page to use as your landing page, depending on your KPIs.<\/p>\n

If you want to inform them about your company, the homepage is probably a good place to start. If you are promoting a special offer, then we would recommend a dedicated landing page focused around the offer but also providing enough information so that they won\u2019t have to wander around the website.<\/p>\n

Website Conversions<\/strong><\/h4>\n

Again, you direct traffic to your website, but this time around you measure specific desired actions (e.g. newsletter signups, a sale, etc.).<\/p>\n

Mobile App Installs<\/strong><\/h4>\n

Promote your app and encourage people to install it.<\/p>\n

Page Post Engagement<\/strong><\/h4>\n

Boost existing posts so that more people can engage with them.<\/p>\n

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