{"id":112780,"date":"2016-05-25T13:12:00","date_gmt":"2016-05-25T18:12:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-mobile-update-turning-surprises-into-success\/"},"modified":"2024-12-31T06:20:14","modified_gmt":"2024-12-31T11:20:14","slug":"google-mobile-update-turning-surprises-into-success","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-mobile-update-turning-surprises-into-success\/","title":{"rendered":"Google Mobile Update: Turning Surprises into Success"},"content":{"rendered":"<p>Google mobile results have been updated, providing some game-changing results. This greatly contrasts with last year\u2019s \u201cMobile-geddon\u201d update, which in reality was nothing more than a small taste of what was to come.<\/p>\n<p>I recently read that if your website was mobile friendly, you would not see any difference in visibility on search results, regardless of device.<!--more--><\/p>\n<p>After reviewing countless websites over the past day, I\u2019m disputing that statement. Read on to find out why and how you can use Google\u2019s latest update to your digital marketing advantage.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Mobile vs. Desktop:\u00a0Latest Google Mobile Update<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6221\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2016\/05\/ipad-tablet-technology-touch-800x533.jpg\" alt=\"Google mobile vs desktop for ecommerce\" width=\"566\" height=\"377\" \/><\/strong><\/h3>\n<p>Easily displayed on Google Search Console, you can now see the difference in SERPs between keyword rankings on mobile and desktop.<\/p>\n<p>It\u2019s still early days, but there are hundreds of keywords for which a website will rank incredibly well for one device, but will fail to rank in the top 100 on a different device.<\/p>\n<p>Is this the final wakeup call for site owners that don\u2019t have fully responsive websites? Is Google saying \u201cget mobile friendly or suffer the consequences\u201d?<\/p>\n<p>Perhaps it\u2019s a way of getting brands to create more sophisticated paid marketing strategies based on varying organic visibility for certain keywords on Google mobile\u00a0SERPs.<\/p>\n<p>Or, to put it simply, more words to bid on means more money for Google.<\/p>\n<h3><strong>Comparing Mobile Shopping Trends<\/strong><\/h3>\n<p>Once you look at the stats, it\u2019s easy to see why things are heading in this direction.<\/p>\n<p>In recent years, shopping on mobile devices has dramatically increased. 54% of smartphone users report shopping more frequently on their phones now than they did this time just two years ago (source: <a href=\"http:\/\/bronto.com\/resources\">Bronto<\/a>). Other devices have seen comparable increases, as well:<\/p>\n<ul>\n<li>Smartphones: 54%<\/li>\n<li>Tablets: 48%<\/li>\n<li>Laptops: 45%<\/li>\n<li>Desktops: 36%<\/li>\n<li>Wearables: 30%<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6217\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2016\/05\/Shopping-changes.png\" alt=\"devices used for ecommerce\" width=\"625\" height=\"295\" \/><\/p>\n<p>Additionally, younger people are much more likely to use a smartphone, tablet or wearable device to make a purchase, while the older generation prefer to stick to a desktop (including laptops). The differences in the way each generation searches, the products they buy, and the device they use may also explain why the keyword rankings have become so obviously different.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6219\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2016\/05\/Device-purchases-by-age.png\" alt=\"Ecommerce device purchases by age\" width=\"619\" height=\"296\" \/><\/p>\n<p>It looks like keywords groups might be moving towards \u201cmobile\u201d keywords and \u201cdesktop\u201d keywords.<\/p>\n<p>After all, why is Google Search Console telling me that there are absolutely no impressions for specific keywords on specific devices, when we know that this isn\u2019t the case?<\/p>\n<p>Currently, there are as many questions as there are answers.<\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6aa2a483501bb'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6aa2a483501bb');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h3><strong>What now?<\/strong><\/h3>\n<p>These changes are happening all over the Internet as we speak, and there many unknowns. I still don\u2019t get all the algorithmic factors, e.g. why one website still ranks for specific keywords against another on a specific device in a specific location, but it looks like a lot of technical mobile UX considerations are being utilised.<\/p>\n<p>This will change how analysts maximise the opportunities from keyword research and the amount of research time they put into devising relevant strategies.<\/p>\n<p>In light of this, keyword positioning reports are now fairly invalid unless you split these down by device and location. I suggest taking your top location and your top two devices as a minimum to understand how technology and location are affecting visibility and click-through rates.<\/p>\n<p>This may end up costing a little more money as keyword rankings need to be tracked twice, but it\u2019s a necessary expense. Otherwise, basic keyword tracking reports will be missing half of the information.<\/p>\n<p>This isn\u2019t the first time <a href=\"https:\/\/ambergreeninternetmarketing.com\/blog\/what-the-adwords-just-happened-to-googles-serp\/\">Google has surprised digital marketers with updates<\/a>, and it certainly won\u2019t be the last. What\u2019s important is figuring out how to turn these surprises into successes.<\/p>\n<h3><strong>Turning Surprises into Success<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6220\" src=\"https:\/\/ambergreeninternetmarketing.com\/wpe-content\/uploads\/2016\/05\/Runner-800x533.jpg\" alt=\"SEO success\" width=\"578\" height=\"385\" \/><\/strong><\/h3>\n<p>If you act swiftly, you could be one of the first to reap the benefits of this new system.<\/p>\n<p>Consider creating and updating specific paid campaigns based on where there is and isn&#8217;t organic visibility and on which device, for example, or consider updating your customer journey analysis to account for visits by the same user across multiple devices.<\/p>\n<p>Despite having to constantly hold on to our hats, we at Ambergreen believe that the Google mobile update demonstrates one of the best aspects of the digital marketing industry: it\u2019s always changing, and it\u2019s always open to new innovations and strategies.<\/p>\n<p>If you want to get in on the ground floor and make the most of Google\u2019s new mobile updates, <a href=\"https:\/\/ambergreeninternetmarketing.com\/contact\/\">get in touch to arrange a meeting or call<\/a>. We\u2019d love to discuss your business\u2019s digital marketing goals and needs with you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google mobile results have been updated, providing some game-changing results. This greatly contrasts with last year\u2019s \u201cMobile-geddon\u201d update, which in reality was nothing more than a small taste of what was to come. Stay Forward Get exclusive insights into digital media&#8217;s top-trending topics delivered directly to your inbox. Submit SUBSCRIBE I recently read that if [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.75,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2897],"tags":[327,752,753,733,803,754,755,330],"class_list":["post-112780","post","type-post","status-publish","format-standard","hentry","category-search-optimization","tag-desktop","tag-google-mobile-update","tag-google-search-console","tag-keywords","tag-mobile-2","tag-serps","tag-shopping-patterns","tag-tablet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Mobile Update: Turning Surprises into Success<\/title>\n<meta name=\"description\" content=\"The latest Google mobile update provides some game-changing results when it comes to keywords. Take advantage with your SEO strategy.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-mobile-update-turning-surprises-into-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Mobile Update: Turning Surprises into Success\" \/>\n<meta property=\"og:description\" content=\"The latest Google mobile update provides some game-changing results when it comes to keywords. 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