{"id":112774,"date":"2016-04-14T13:00:00","date_gmt":"2016-04-14T18:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/8-brilliant-uses-for-facebook-live\/"},"modified":"2024-12-21T05:53:59","modified_gmt":"2024-12-21T10:53:59","slug":"8-brilliant-uses-for-facebook-live","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/8-brilliant-uses-for-facebook-live\/","title":{"rendered":"8 Brilliant Uses for Facebook Live"},"content":{"rendered":"

Facebook Live is the latest livestreaming service that is being rolled out all Facebook users. The 1.6 billion users of Facebook will be able to access live stream information and viewers will have the ability to add comments, ask questions or access the feed after the live event has finished, providing a service that current livestreaming competitor Periscope<\/em> cannot.<\/p>\n

Facebook Live for Brands<\/strong><\/h3>\n

This is one of the hottest opportunities for brands to reach, engage, and grow their Facebook audience since video and social became a marriage made in heaven.<\/p>\n

It\u2019s a realisation that brands can do so much more with Facebook than ever before, and the opportunities available should be more attractive to a wider variety of types of brands that may have shied away from making the most of Facebook previously.<\/p>\n

\"Facebook<\/p>\n

What Types of Brands Should Use Facebook Live?<\/strong><\/h3>\n

Beyond the Facebook Live being the latest new tool to play with, lots of brands will try it out without necessarily pulling it in as part of an all-encompassing content strategy.<\/p>\n

Publishers such as The New York Times<\/em> are already providing live video to accompany the written content they are producing. As other brands come on board, the range of opportunities and inevitable change in how we communicate with audiences will be an interesting space to watch.<\/p>\n

Can Facebook do something that Periscope or YouTube cannot?<\/strong><\/h3>\n

Looking at the sheer volume of the potential audience and where YouTube has failed to align itself to the ill-fated Google + platform, Facebook has an opportunity to re-establish itself as a platform that can reach wider audience groups that have abandoned the platform and younger audience groups now found on Instagram, Yik Yak and Snapchat.<\/p>\n

It\u2019s looking like a question of how Facebook gets brands with younger audiences back on Facebook and gets more brands engaging with the platform.<\/p>\n

 <\/p>\n

Why Brands Should Use Facebook Live?<\/strong><\/h3>\n
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  1. Product Demonstrations<\/strong><\/li>\n<\/ol>\n

    The \u2018how to\u2019 video space has been owned by YouTube for years, albeit somewhat hampered by a lack of consistency, quality, and brand control. This is an opportunity for video demos to go live and for brands to own their video space again.<\/p>\n

    From food porn demos, product releases, live auctions, and store openings, there is a plethora of opportunities here.<\/p>\n

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    1. Customer Service<\/strong><\/li>\n<\/ol>\n

      If \u2018live chat\u2019 works well on an ecommerce website, it seems like the inevitable extension of live video customer service will follow shortly.<\/p>\n

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      1. Gigs, Music, Entertainment, and Demos<\/strong><\/li>\n<\/ol>\n

        What you sound like and what you look like are key elements of how artists are perceived by their audience. If you missed the gig (or your daughter\u2019s school play) or want to see the \u2018live demo\u2019 of the latest up and coming artist, Facebook Live seems like the ideal channel.<\/p>\n

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        1. News and Events<\/strong><\/li>\n<\/ol>\n

          The perfect tool for a journalist, a blogger, or someone simply interested in the subject matter. This has the opportunity to be the press room for the masses.\u00a0 With the chance to participate, ask questions, poll the responses and retarget audiences, news livestreaming may change the way journalism works within the social media space.<\/p>\n

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