{"id":112762,"date":"2015-05-05T16:00:00","date_gmt":"2015-05-05T21:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/how-will-the-growth-of-mobile-affect-the-future-of-seo\/"},"modified":"2024-12-21T05:53:58","modified_gmt":"2024-12-21T10:53:58","slug":"how-will-the-growth-of-mobile-affect-the-future-of-seo","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/how-will-the-growth-of-mobile-affect-the-future-of-seo\/","title":{"rendered":"How will the growth of mobile affect the future of SEO?"},"content":{"rendered":"<p>Following all the excitement of \u2018Mobilegeddon\u2019 \u2013 a Google update that favours mobile friendly sites and punishes those that remain stubbornly biased towards the desktop \u2013 it seems everyone in digital marketing, indeed, people across a number of industries, have been busy talking and focussing on all things mobile.<\/p>\n<p>Anurag Aluwalia, Head of SEO here at Ambergreen, agrees with many in the industry that the ever increasing number of mobile friendly sites and the heightened focus on mobile marketing strategies is going to have more and more of an effect on SEO looking into the future.<\/p>\n<p>I caught up with him to talk about why this was the case and in which specific ways he thought SEO might be affected and why. Here\u2019s what we learnt:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>As people continue to use voice search on mobiles, we will see an increase in the use of <em><span style=\"text-decoration: underline;\">long tail keyword phrases<\/span><\/em> in search<\/li>\n<li>As people use mobiles with location information to search, SEO will become more intelligent and aware of <strong>location<\/strong> and <strong>contextual<\/strong> information<\/li>\n<li>As more and more websites are supported by apps, it is likely that we will see a rise in <span style=\"text-decoration: underline;\">app links<\/span> appearing in our SERPS<\/li>\n<li>As <strong><em>S<\/em><\/strong><strong><em>ocial <\/em><\/strong><strong><em>M<\/em><\/strong><strong><em>edia<\/em><\/strong> is a huge part of everything we do these days, it is inevitable that it will continue to influence search as it becomes yet more sophisticated and more integral to marketing.\n<ol>\n<li>Google search will become more <em><span style=\"text-decoration: underline;\">personalised<\/span> <\/em>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6aa4038502826'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6aa4038502826');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        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become more prevalent and it is likely that a \u2018trending\u2019 label will become a strong marker of authority<\/li>\n<\/ol>\n<\/li>\n<li>The continued rise in the use of <strong>video<\/strong> as a medium will have a number of effects on SEO:\n<ol>\n<li>Google will make increased use of <span style=\"text-decoration: underline;\">video transcripts<\/span> in search<\/li>\n<li>There is great potential for <em>video tagging<\/em> to appear in search and to be recognised by Google<\/li>\n<\/ol>\n<\/li>\n<li><strong>Links will equal real relationships<\/strong> to a greater extent as Google becomes more sophisticated and better able to notice real life endorsement<\/li>\n<li>Just as Google now recognises mobile friendly sites, so in the future it will favour <em>fully responsive sites<\/em> and the greater a site\u2019s ability to adapt to different devices, the greater its authority.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>What do you think? Is there anything Anurag missed? Do you think he is wrong about anything? Or perhaps we didn\u2019t go far enough in our predictions.<\/p>\n<p>Let us know or tweet us with your thoughts @ambergreen_says<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Following all the excitement of \u2018Mobilegeddon\u2019 \u2013 a Google update that favours mobile friendly sites and punishes those that remain stubbornly biased towards the desktop \u2013 it seems everyone in digital marketing, indeed, people across a number of industries, have been busy talking and focussing on all things mobile. Anurag Aluwalia, Head of SEO here [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2897],"tags":[],"class_list":["post-112762","post","type-post","status-publish","format-standard","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How will the growth of mobile affect the future of SEO? | DAC<\/title>\n<meta name=\"description\" content=\"Following all the excitement of \u2018Mobilegeddon\u2019, How will the growth of mobile affect the future of SEO?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/how-will-the-growth-of-mobile-affect-the-future-of-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How will the growth of mobile affect the future of SEO? 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