{"id":112758,"date":"2015-02-11T22:13:00","date_gmt":"2015-02-12T03:13:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-indexes-twitter-handles-hash-tags-back-serps\/"},"modified":"2024-12-31T06:19:57","modified_gmt":"2024-12-31T11:19:57","slug":"google-indexes-twitter-handles-hash-tags-back-serps","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-indexes-twitter-handles-hash-tags-back-serps\/","title":{"rendered":"Google indexes Twitter again \u2013 Handles to Hash Tags are back in the SERP\u2019s"},"content":{"rendered":"<p>The news came out this week that Twitter pages will be indexed on Google in an attempt to reach out to the audience that currently are not signed up to Twitter or to those that are \u2018logged out\u2019. Rumour has it, users that are not logged in to Twitter whilst being referred from a Google search query will hit a landing page for signing with advertising options. This description doesn\u2019t sound like your best user experience but it will do great things for Twitter&#8217;s advertising and impression based advertising revenues.<\/p>\n<p>So far Twitter has been suffering from their own walled garden approach to growth. It\u2019s great news for advertisers that want to grow their reach, especially to an audience that probably won\u2019t have a Twitter account, or would have never felt the need to have one.<\/p>\n<p>As real time search actually moves into proper time sensitive advertising and personalised based content becomes a reality, advertisers must see this as a great opportunity to take the practical steps to use search and social together. For some agencies, it\u2019s a time to shine, those that do get analytics, social, paid and organic search, content and planning all in the one breadth are eagerly anticipating the opportunity utilise the opportunity.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f15005cb404'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f15005cb404');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>It\u2019s also a great opportunity for Google to get into real time search (which it isn\u2019t their forte) as it allows Google to access tweets directly rather than the current process of scraping content after the content has already been sign posted on Twitter. There comes a point where Google can\u2019t ignore the thousands of search queries every day that use Twitter handles and hash tags (very much Twitter parlance) as valid search queries on their search engine. It\u2019s not as if Google Keyword planner will ever show you the \u2018exact match\u2019 queries that start with a handle or a hash tag, it would demonstrate the demand for a service (or a search query) that up to now, they have not been able to adequately provide a proper answer to.<\/p>\n<p>For brands, it\u2019s another point where they must address the economics of reputation. Real time results on Google need real time responses on Twitter (which will quickly be picked on Google), this will involve a more inclusive form of response using digital PR on organic, paid and social content to make the message hit home.<\/p>\n<p>For users (those that get advertised to); I wouldn\u2019t say the search\u00a0 \/ social landscape has got any more complex as a\u00a0result of this financial arrangement between the two media giants, its\u2019 probably made a bit more sense to the user. Searches need to be put into context; what we meant at that point in time, this deal gives the user more choices of real time results, which can\u2019t be a bad thing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The news came out this week that Twitter pages will be indexed on Google in an attempt to reach out to the audience that currently are not signed up to Twitter or to those that are \u2018logged out\u2019. Rumour has it, users that are not logged in to Twitter whilst being referred from a Google [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[468,188],"class_list":["post-112758","post","type-post","status-publish","format-standard","hentry","category-search-optimization","tag-google-updates","tag-twitter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google indexes Twitter again - Handles to Hash Tags are back in the SERP\u2019s | DAC<\/title>\n<meta name=\"description\" content=\"A summary of the latest news that sees Google index Twitters real time results in their results pages - Handles to Hash Tags are back in the SERP\u2019s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-indexes-twitter-handles-hash-tags-back-serps\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google indexes Twitter again - 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