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Recently I read an article<\/a> summarising the major trends, challenges and insights drawn from the annual LSA conference. This is an event where marketing and advertising experts congregate to share their experiences, challenges, forecasts and predictions for the industry in the coming year.<\/p>\n My three main takeaways to watch out for in the coming year are:<\/p>\n In the US, Canada and the UK, companies are allocating more revenue toward location-based marketing strategies. In the UK, we saw the use of location-based strategies increase by 7% – with the prediction of revenue allocation following suit \u2013 just as we have seen in the US.<\/p>\n There are many reasons why you should shift your budget, here are just a few of them:<\/p>\n Many brands that have hundreds or thousands of locations nationally and internationally struggle with the challenge of having an operationally smooth local marketing strategy. Though internal processes and challenges differ from business to business, the need to have accurate, consistent and visible information<\/u> out on the web is a common objective for all entities that have many locations. This is where technology can bridge the gaping hole in a company\u2019s local SEO strategy.<\/p>\n If we use TransparenSEETM<\/sup><\/a> (DAC\u2019s proprietary technology for Local Presence Management<\/a>) as an example, all stakeholders of the business would have access to a centralised database of information that is distributed to vendor networks. You would be able to see your visibility and accuracy, as well as a collation of all reviews on the associated vendor sites. Not only does this technology provide ease of automation, but as a managed service, it provides ease and efficiency in distributing local, personalised data at scale.<\/p>\n \n Get exclusive insights into digital 1.\u00a0\u00a0\u00a0 Allocate Bigger Budgets to Location-based Marketing Strategies<\/h2>\n
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2.\u00a0\u00a0\u00a0 The Ability to do Local at Scale<\/h2>\n
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