{"id":112700,"date":"2014-05-28T18:10:00","date_gmt":"2014-05-28T23:10:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/cro\/"},"modified":"2024-12-21T05:53:54","modified_gmt":"2024-12-21T10:53:54","slug":"cro","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/cro\/","title":{"rendered":"5 Tips To Improve Your Conversion Rate"},"content":{"rendered":"<p>Improving your <strong>conversion rate<\/strong> can make all the difference if you have a transactional site or a lead generation site. If you have a transactional site you\u2019ll know that acquiring traffic is not sufficient, an ecommerce website also has to convert the visitors into customers. To understand this, the e-merchant needs to use a web analytics tool that can help him to measure and analyse the evolution of different indicators with the aim of optimising the conversion rate. It\u2019s easy to understand this concept, but a lot harder to actualise it at times. The conversion rate represents the number of visitors who carry out an action divided by the total number of visitors and multiplied by 100. An average conversion rate for most sites is generally between 2 and 3% but it obviously depends on your products and objectives. We will now give you five tips to optimise your conversion rate whilst making your visitor happy.<\/p>\n<p style=\"text-align: center;\">\u00a0<a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/05\/Screen-Shot-2014-05-27-at-10.48.40.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5447 aligncenter\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/05\/Screen-Shot-2014-05-27-at-10.48.40-300x224.png\" alt=\"CRO\" width=\"300\" height=\"224\" \/><\/a><\/p>\n<h2><strong>1)\u00a0\u00a0\u00a0 Ergonomic<\/strong><\/h2>\n<p>The ergonomics of a website is very important, it makes life easier for your users. A satisfied visitor will return to your website, tell their friends, buy your products and subscribe to your newsletter. In fact it\u2019s the person who will regularly interact with you and your site. The interface of your website needs to be clear, it has to guide the visitor during their navigation to help them make a decision (subscribe, buy, etc.). Here are some tips to help you improve your interface and make it more user friendly.<\/p>\n<ol>\n<li>A clear and logical<b> information architecture<\/b>, to help visitors find all the elements that they need.<\/li>\n<li><b>\u201cLess is more\u201d, don\u2019t overload your page with too much content<\/b>! Your visitor needs to be guided. But you needn\u2019t put a lot of information straight away, the strict minimum with the most important information will be the best way to keep your visitor on your site.<\/li>\n<li><b>Help your visitors during their navigation<\/b>. For example, show them an error message when a survey is not well filled. During the payment steps put some explanations for each step (e.g. \u201cto complete the transaction click here\u201d).<\/li>\n<li><b>Use<\/b> <b>clear language<\/b> (words, fonts, symbols, colours, animations, songs).<\/li>\n<li><b>Highlight the interactive content<\/b>. All visitors need to understand quickly that they can click (text, image etc.)<\/li>\n<\/ol>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a2ad83676340'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a2ad83676340');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2><strong>2)\u00a0\u00a0\u00a0 Call to action targeted<\/strong><\/h2>\n<p>Personalise your call to action for each visitor. For example, each visitor should receive an adapted offer according to whether they are a simple visitor, prospect or a returning customer. Moreover, a targeted call to action converts 42% more than simple non-specific call to actions.<\/p>\n<h2><strong>3)\u00a0\u00a0\u00a0\u00a0Use action verbs<\/strong><\/h2>\n<p>When you create a call to action, use action verbs to be more persuasive: click here, read more, buy now, subscribe now, etc. These verbs motivate the visitor to complete the action.<\/p>\n<h2><strong>4)\u00a0\u00a0\u00a0\u00a0The call to action needs to be clearly visible<\/strong><\/h2>\n<p>For all websites, it\u2019s really important to highlight the call to action. It\u2019s one of the first elements that the visitor needs to see when he\/she enters your website. Play with the sizes, colours, etc.<\/p>\n<h2><strong>5)\u00a0\u00a0\u00a0 Let your customer talk<\/strong><\/h2>\n<p>On your website it\u2019s important to let your customer say what they think of your product or services &#8211; using surveys and feedback forms. It\u2019s important to have testimonials or advice from your clients; it\u2019s proof of your credibility, and it shows transparency. Positive advice reassures a potential client.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/05\/Screen-Shot-2014-05-27-at-12.59.09.png\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5448 aligncenter\" src=\"http:\/\/www.make-it-rain.co.uk\/wpe-content\/uploads\/2014\/05\/Screen-Shot-2014-05-27-at-12.59.09-300x178.png\" alt=\"CRO\" width=\"300\" height=\"178\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Improving your conversion rate can make all the difference if you have a transactional site or a lead generation site. If you have a transactional site you\u2019ll know that acquiring traffic is not sufficient, an ecommerce website also has to convert the visitors into customers. To understand this, the e-merchant needs to use a web [&hellip;]<\/p>\n","protected":false},"author":83,"featured_media":112702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2890],"tags":[],"class_list":["post-112700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips To Improve Your Conversion Rate | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/cro\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips To Improve Your Conversion Rate | DAC\" \/>\n<meta property=\"og:description\" content=\"Improving your conversion rate can make all the difference if you have a transactional site or a lead generation site. 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