{"id":112679,"date":"2015-10-09T15:12:00","date_gmt":"2015-10-09T20:12:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/when-is-a-mobile-friendly-website-not-mobile-friendly\/"},"modified":"2024-12-21T05:53:50","modified_gmt":"2024-12-21T10:53:50","slug":"when-is-a-mobile-friendly-website-not-mobile-friendly","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/development\/when-is-a-mobile-friendly-website-not-mobile-friendly\/","title":{"rendered":"When is a mobile friendly website not mobile friendly?"},"content":{"rendered":"<p>When is a mobile friendly website not mobile friendly?<\/p>\n<p>When Google says it\u2019s not.<\/p>\n<p>As of November 1<sup>st<\/sup> 2015, mobile websites that actively promote an interstitial advert asking the user to download the app version of their content could see their websites being penalised on Google\u2019s organic search results.<\/p>\n<p>As usual, there are two sides to the story. The official Google line is: \u201dapp interstitial ads that cover a \u201csignificant amount of content\u201d on your page will be considered NOT mobile-friendly and will not rank as well as mobile-friendly Web pages.\u201d<\/p>\n<p>In layman\u2019s terms, if your ad hides the content of the page, because you were more interested in getting people to download you app, the website won\u2019t rank as well when people are searching on mobile devices.<\/p>\n<p>Here is Hostelworld.com, it\u2019s an example of a mobile website that will fall into this category.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5201\" src=\"https:\/\/www.ambergreeninternetmarketing.com\/wpe-content\/uploads\/2015\/10\/hostelworld-interstitial.jpg\" alt=\"hostelworld interstitial\" width=\"190\" height=\"317\" \/><\/p>\n<p>But there\u2019s another side to the story\u2026<\/p>\n<p>As the browsers, the add blockers and the app builders fight for market share and revenues, it could be argued that getting users onto a native platform (an app), free from competitors adverts and from paying Google additional click costs, is a safer, more profitable way of gaining customers and keeping them.\u00a0 The secondary return is the data gathered by the brand via the app which gives the brand better opportunities for personalisation and creating audience extensions.<\/p>\n<p>So who is in the right in this occasion?<\/p>\n<p>The reason why Google want you to use their search engine, use their network, get their cookies and use their browser is because this is how they provide a more relevant experience for the user and profitable experience for both the advertiser and Google.<\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6aab5dfc79903'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6aab5dfc79903');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>If a searcher on a mobile phone asked to \u2018download the Amazon app\u2019 on Google, there is zero ambiguity of what they were looking for. However, if the searcher saw the listing, noticed it was \u2018mobile friendly\u2019 and was presented with an intrusive advert that did not provide the content they expected, which then resulted in the user having to close the advert to see the content, this could easily argued as being a poor user experience.<\/p>\n<p>Testing your mobile website to see if it is mobile friendly is easy. Simply try out Google\u2019s <a href=\"https:\/\/www.google.com\/webmasters\/tools\/mobile-friendly\/\" target=\"_blank\" rel=\"noopener\">mobile friendly test<\/a>, if anything is not up to scratch it should tell you. If you are using an interstitial advert that hides most of the screen, now is the time to change it.<\/p>\n<p>There are of course workarounds that will soon be classed as \u2018black hat\u2019 techniques; where desktop websites offer the option of an app experience or a poorer web browser experience in the form of an interstitial advert \u2013 my guess is it will be a matter of months before these also get penalised.<\/p>\n<p>Compromise is a great thing; Google holds more market share than any other advertising platform, so try avoiding biting the hand that feeds you. If you have a great app that is worth its weight in gold to your company then consider creating content and user reviews to sell its merits, or simply create a less intrusive advert instead.<\/p>\n<p>At the end of the day it\u2019ll be worth it. Your users don\u2019t want to be told what to do any more than you do. Google have the date of the change set in stone: you have until November 1<sup>st<\/sup> to sort this issue out or risk getting penalised.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When is a mobile friendly website not mobile friendly? When Google says it\u2019s not. As of November 1st 2015, mobile websites that actively promote an interstitial advert asking the user to download the app version of their content could see their websites being penalised on Google\u2019s organic search results. As usual, there are two sides [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2876],"tags":[489,490,475],"class_list":["post-112679","post","type-post","status-publish","format-standard","hentry","category-development","tag-digital-marketing-2","tag-google-2","tag-mobile-display"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When is a mobile friendly website not mobile friendly? | DAC<\/title>\n<meta name=\"description\" content=\"mobile websites that actively promote an interstitial advert that hides the page content could see them being penalised in the organic search results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/development\/when-is-a-mobile-friendly-website-not-mobile-friendly\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When is a mobile friendly website not mobile friendly? 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