{"id":112673,"date":"2015-09-01T14:35:00","date_gmt":"2015-09-01T19:35:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/our-latest-recruit-mark-proctor-head-of-seo\/"},"modified":"2025-01-03T04:34:10","modified_gmt":"2025-01-03T09:34:10","slug":"our-latest-recruit-mark-proctor-head-of-seo","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-latest-recruit-mark-proctor-head-of-seo\/","title":{"rendered":"Our Latest Recruit: Mark Proctor \u2013 Head of SEO"},"content":{"rendered":"<p><em>Today we are introducing our latest recruit to the team; Mark Proctor, who is joining us as Head of SEO<\/em><\/p>\n<p><strong>GW:<\/strong>\u00a0<em>How are you? Welcome on-board to Ambergreen. You\u2019ve been brought on board as Head of SEO. As the latest recruit, could you tell me a little about yourself and why the change to Ambergreen.<\/em><\/p>\n<p><strong>MP:\u00a0<\/strong>Okay, well I\u2019m 38, live in Fife, and have a work history that has involved account management, marketing, data analysis, web development and SEO: here\u2019s my <a href=\"https:\/\/uk.linkedin.com\/in\/markptproctor\" target=\"_blank\" rel=\"noopener\">LinkedIn profile<\/a> for the curious.<\/p>\n<p>The job at Ambergreen is great opportunity for me to bring all those varied roles and experiences together and make sure we\u2019re offering digital marketing services that are truly aligned to our client\u2019s business objectives.\u00a0 I\u2019ll be focused on ensuring they get found for valuable, relevant search queries and that when they do, they\u2019re able to make the most of those opportunities.<\/p>\n<p><strong>GW: <\/strong><em>Could you tell us what you do when you\u2019re not being Head of SEO at Ambergreen.<\/em><\/p>\n<p><strong>MP:\u00a0<\/strong>At the moment about 50% of my free time is spent arguing with my 3 year old about whether he can play on the wii or not, the rest of the time is split pretty evenly between actually playing on the wii with him, assisting in lego builds or pretending to be one of at least fifty different Marvel superheroes\/villains.\u00a0 I bought him a Thor hammer recently \u2013 that was a mistake.<\/p>\n<p><strong>GW: <\/strong><em>What do you think you can bring to the party?<\/em><\/p>\n<p>Marketing strategy, commercial experience and technical website knowhow.\u00a0 Exactly the sort of chat you want at a party.<\/p>\n<p><strong>GW: <\/strong><em>What do you think are going to be the biggest challenges and opportunities for our clients in 2015?<\/em><\/p>\n<p><strong>MP:\u00a0<\/strong>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fd462e48c49'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fd462e48c49');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\nI think understanding user behaviour by device and catering to the different usage patterns across those is something almost everybody could do better.\u00a0 I\u2019m glad mobilegeddon put responsive design in the spotlight and raised awareness of the growth in mobile browsing somewhat, but I think there\u2019s a lot of potential out there for customising user flow outside the scope of basic responsive design.<\/p>\n<p>That closely relates to what Google are calling \u201cmicro-moments\u201d: multiple brief, focused searches across various devices and times of day that ultimately contribute to an overall customer journey.\u00a0 That has some hefty implications for those of us who spend our time making sure websites match markets, as we need to make sure we have relevant structure and content for potential customers at every phase of the decision making process, not just those at the end of the funnel, and a comprehensive understanding of the value of the long tail of search.<\/p>\n<p>For technical SEO, well, the core challenges are the same as always \u2013 provide the right, relevant information to your potential customers quickly on a technically perfect, but flexible platform. Still plenty of work to do there\u2026<\/p>\n<p><strong>GW: <\/strong><em>How can you help the clients reach their goals this year?<\/em><\/p>\n<p><strong>MP:\u00a0<\/strong>By fully understanding their marketing strategies and business goals \u2013 once we\u2019ve got that, we\u2019ve got the foundation for really demonstrating the value of search engine optimisation and content marketing.<\/p>\n<p><strong>GW: <\/strong><em>Any words of wisdom?<\/em><\/p>\n<p><strong>MP:\u00a0<\/strong>Nothing that Bill &amp; Ted haven\u2019t already said:<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today we are introducing our latest recruit to the team; Mark Proctor, who is joining us as Head of SEO GW:\u00a0How are you? Welcome on-board to Ambergreen. You\u2019ve been brought on board as Head of SEO. As the latest recruit, could you tell me a little about yourself and why the change to Ambergreen. MP:\u00a0Okay, [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[309,500],"class_list":["post-112673","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-ambergreen","tag-seo-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Latest Recruit: Mark Proctor \u2013 Head of SEO | DAC<\/title>\n<meta name=\"description\" content=\"Meet Mark Proctor - Head of SEO at Ambergreen Internet Marketing Ltd\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/our-latest-recruit-mark-proctor-head-of-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Latest Recruit: Mark Proctor \u2013 Head of SEO | DAC\" \/>\n<meta property=\"og:description\" content=\"Meet Mark Proctor - 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