{"id":112646,"date":"2015-03-02T21:35:00","date_gmt":"2015-03-03T02:35:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/5-tips-to-help-your-tv-advertising-campaign-using-paid-media\/"},"modified":"2024-12-21T05:53:46","modified_gmt":"2024-12-21T10:53:46","slug":"5-tips-to-help-your-tv-advertising-campaign-using-paid-media","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/5-tips-to-help-your-tv-advertising-campaign-using-paid-media\/","title":{"rendered":"5 Tips to Help Your TV Advertising Campaign Using Paid Media"},"content":{"rendered":"

In a recent E-Consultancy survey<\/a>, only one in 5 respondents thought that mass TV advertising would be an effective advertising tactic within 5 years. In contrast, nearly 50% thought that it wouldn\u2019t be an effective advertising option. In an uphill struggle, TV advertising costs have increased over the past decade, a Nielsen report from 2 years ago (February 2013) stated that primetime TV advertising in 2013 was $25, up approximately 40% since June 2003.<\/p>\n

Obviously supply and demand kicks in here. As our fragmented audiences have grown, TV channels have so far failed at creating awareness and building demand for their advertising inventory and users have flocked toward watching what we what, when we want; on a mobile phone, tablet, pc, smart TV, game console … or smart wearable!<\/p>\n

But you\u2019ve got to ask those that are still using TV advertising, are you making the most of it? With over 40% of tweets at UK peak time\u00a0referencing television, <\/b>here are 5 tips, or questions that are worth considering to help your TV advertising campaign reach its goals.<\/p>\n

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  1. Are you measuring the digital response straight off the back off the TV scheduling? Do you have someone actually watching Google Analytics in real time while your ads are on the TV, how long does it take before the visitor sessions arrive?<\/li>\n
  2. Do you ensure you have enough visibility across Google, Bing, Facebook or your retargeted or segmented audience groups immediately after the TV ad has been on air?<\/li>\n
  3. Are you doing PPC, RTB, Native, Video or Mobile advertising after your competitor has put the idea into your potential audiences head via a TV advert?<\/li>\n
  4. Have you set up the latest Cohorts report in Google Analytics that measures the life time and response value of what happened when someone responded to your ad or your content?<\/li>\n
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