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There\u2019s nothing like looking back looking at the archives at what we were having discussions about in 2008. The sentiment of what we were talking about hasn’t really changed. I wrote this original blog post while I was still in my 30\u2019s and X Factor’s Alexandra Burke had the best selling single of the year, I recall being disappointed with the state of the music scene and the terrible press release platforms that were pretending to be of service to the internet marketing industry both in equal measures.<\/p>\n
In hindsight, I was right, it turned out the music was terrible with no shelf life and those ludicrous press release platforms turned out to create more problems than they were ever meant to; because they didn’t understand how Google indexed and ranked content and how it would continue to work in the future without mass duplication generated by \u2018press release\u2019 platforms.<\/p>\n
So here is an excerpt from the marketing predictions of 2008, where PR and search were beginning to make some kind of alliance as disruptive industries started to collide.<\/p>\n
\u201cWe\u2019ve got a dilemma here, what\u2019s new and what\u2019s going to be big in 2008 are two different things. 2008 will see major brands actually addressing social media as a norm. We will see real integration between social media marketing and SEO and search marketing efforts combined.<\/em><\/p>\n Traditional PR now cannot survive and be effective without integrating it with the tried and tested knowledge of SEO and targeted search marketing. The power of Social Media Marketing and how it deals with ever increasing amounts of user generated content will truly develop the Search Reputation Management industry.<\/em><\/p>\n It is now commonly recognised that search engines have long passed their original purpose of being information retrieval devices. Search engines can now make or break a company on the reputation that is conveyed on the first page of the search results.\u00a0 Search engines provide shelf space for reputation, how this space is filled depends on the technical and marketing abilities of those that fill this space.<\/em><\/p>\n Some brands will win, some will lose, this will depend on the decisions made at board level and how they address the integration of online PR and marketing.\u201d\u00a0<\/em><\/p>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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