{"id":112616,"date":"2013-08-22T15:50:00","date_gmt":"2013-08-22T20:50:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/5-blogger-outreach-pitfalls-to-avoid\/"},"modified":"2024-12-21T05:53:43","modified_gmt":"2024-12-21T10:53:43","slug":"5-blogger-outreach-pitfalls-to-avoid","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/5-blogger-outreach-pitfalls-to-avoid\/","title":{"rendered":"5 Blogger Outreach Pitfalls to Avoid"},"content":{"rendered":"

\"dos-and-donts\"<\/a> More often than not brands and SEO agencies have a blogger outreach strategy that leaves much to be desired. The difficulty of the whole process has \u00a0been greatly underrated, and as bloggers are now a vital part of most successful SEO strategies it is important to make sure you have an effective outreach approach.<\/span> Here at Make It Rain we have compiled a list of some of the most common and biggest mistakes made when carrying out blogger outreach and how to avoid them.<\/span> \u00a0<\/span><\/p>\n

READ the blog<\/span><\/h2>\n

One of the biggest errors a brand can make is not having done adequate research prior to contacting a blogger. You have to do more than scan the search engine results page.<\/span> Before making contact, you should know as much as possible about their blog, its content, the kind of audience it attracts and the author. Check if they have mentioned that they are \u201cPR friendly\u201d and happy to work with brands and what you are asking them to do is relevant to their blog. You are likely to have better success with bloggers who are a better contextual fit than sending blanket emails to every blogger you find.<\/span> Do some research. This may seem obvious but it\u2019s a mistake made by countless brands.<\/span> \u00a0<\/span><\/p>\n

\"email-marketing\"<\/a>The email<\/span><\/h2>\n

One of the most important reasons for doing your research is that the more you know about the blog and blogger, the easier it is to write a tailored proposal.\u00a0<\/span> Bloggers receive hundreds of emails a week and you have to stand out from the crowd. DO NOT send emails that are addressed to groups (Hi all), or generic emails that look \u2018copy and pasted\u2019, as they are likely to be deleted. Instead show that you have read their blog and explain why you think your brand or product would sit well with their audience.<\/span> Most blogs will have their preferred method of contact. It normally is through email. However, they do not always make this available. You can look to other social platform that they are on and contact them that way (Facebook, Twitter, etc.). This emphasizes the importance of following bloggers on alternative social channels.<\/span> End your message with a clear call to action. It is important that you are concise and clear, making it easy for the blogger. Do not write an essay, it is unlikely they will read an email that is too long.<\/span> \u00a0<\/span><\/p>\n

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