{"id":112612,"date":"2014-12-18T19:45:00","date_gmt":"2014-12-19T00:45:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/gareth-hoyle-sales-marketing-linkrisk\/"},"modified":"2024-12-21T05:53:42","modified_gmt":"2024-12-21T10:53:42","slug":"gareth-hoyle-sales-marketing-linkrisk","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/gareth-hoyle-sales-marketing-linkrisk\/","title":{"rendered":"Gareth Hoyle, Sales and Marketing at LinkRisk"},"content":{"rendered":"

“Link Risk <\/a>provide a range of services that monitor and maintain backlink profiles for thousands of websites and brands,\u00a0what will be the biggest challenges and opportunities for agencies and brands that use your services in 2015\u201d\u00a0<\/strong><\/p>\n

The biggest challenges\u00a0we see our customers facing in 2015 from an organic search point of view is fear of the unknown.<\/p>\n

2014 had only 1 Penguin refresh (and that was 10 months into the calendar year) yet many site owners had invested a lot of time and money into\u00a0cleaning\u00a0up their link profiles only to be left in limbo awaiting a refresh. When will the next refresh be? Is Penguin now\u00a0baked into the main algorithm the way Panda appears to be going? Who knows – and we will never know unless a Googler slips up at an event or they start the roll out.<\/p>\n

It is this uncertainty that is hard to manage – both for ourselves as tech and marketing companies and also for our clients.<\/p>\n

Google has done very well to create this FUD and pushed many people away from organic towards paid – and why\u00a0wouldn’t\u00a0they! It is their platform and they want to get paid!<\/p>\n

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