{"id":112580,"date":"2014-11-26T22:22:00","date_gmt":"2014-11-27T03:22:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-knowledge-graph-updated\/"},"modified":"2024-12-31T06:19:18","modified_gmt":"2024-12-31T11:19:18","slug":"google-knowledge-graph-updated","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-knowledge-graph-updated\/","title":{"rendered":"Google Knowledge Graph Updated"},"content":{"rendered":"<p>Google\u2019s Knowledge Graph has been updated again. It\u2019s been years since the controversial decision was taken for Google to promote its own social media network, Google+ in the search results. The Knowledge Graph has always been seen by many as a way of keeping searchers on the Google results pages and Google properties rather than encouraging users to click through to 3<sup>rd<\/sup> party results.<\/p>\n<p>It has been a very successful way of keeping additional advertisers off the page, keeping their adverts to a limited number at the foot of the page. Try searching for \u2018U2\u2019 and you\u2019ll notice how Google have dominated their search space, ensuring that more people go to Google Play and Sony Music Unlimited than the 3<sup>rd<\/sup> party paid advertiser Amazon that sits on the footer of the page.<\/p>\n<p>As you\u2019ll see with this latest update, Google now have hyperlinks to other 3<sup>rd<\/sup> party suppliers of information about U2, including links to Facebook, Twitter and Myspace and of course, You Tube and Google+.<\/p>\n<p>So why the change of heart Mr Google? You have been taking the flack for years about the Google Knowledge Graph and how it\u2019s been used to ensure people don\u2019t get to advertise in this space and now you are acknowledging as a search engine that others could also give the worlds searchers some great information\u00a0 about a subject matter relevant to a search query.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6a1a6e0bd3a93'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_6a1a6e0bd3a93');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>What I don\u2019t get about this great update was when you search for Google, you don\u2019t get an expanded knowledge graph with links to Googles pages on Twitter, Facebook or Wikipedia; how ironic, it\u2019s nice to see someone has an element of control of what can be shown on Googles knowledge graph; nobody else has absolutely worked out how to do this yet.<\/p>\n<p>I\u2019ve been of the opinion that it\u2019s their search engine, they\u2019ve invested millions to make billions and it could be argued that they are now as interested in politics and user intelligence as they are in \u2018advertising\u2019. The knowledge graph looks as if it\u2019s here to stay by appeasing its greatest adversaries; Twitter and Facebook. It also keeps Google+ in the loop and lets it be associated with popular social media platforms that people signed up to rather than those just got Chromed. This is a subtle but important move for Google, sometimes it\u2019s a good thing to share a little with your competitors to keep everyone happier.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.ambergreeninternetmarketing.com\/wpe-content\/uploads\/2014\/11\/u21.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3886\" src=\"https:\/\/www.ambergreeninternetmarketing.com\/wpe-content\/uploads\/2014\/11\/u21.png\" alt=\"u2\" width=\"276\" height=\"582\" \/><\/a><a href=\"https:\/\/www.ambergreeninternetmarketing.com\/wpe-content\/uploads\/2014\/11\/google-knowledge-graph.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3887\" src=\"https:\/\/www.ambergreeninternetmarketing.com\/wpe-content\/uploads\/2014\/11\/google-knowledge-graph.png\" alt=\"google knowledge graph\" width=\"276\" height=\"582\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s Knowledge Graph has been updated again. It\u2019s been years since the controversial decision was taken for Google to promote its own social media network, Google+ in the search results. The Knowledge Graph has always been seen by many as a way of keeping searchers on the Google results pages and Google properties rather than [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[490,392,493,500,436],"class_list":["post-112580","post","type-post","status-publish","format-standard","hentry","category-search-optimization","tag-google-2","tag-knowledge-graph","tag-ppc-2","tag-seo-2","tag-tiktok"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Knowledge Graph Updated | DAC<\/title>\n<meta name=\"description\" content=\"A description of the latest changes to Google Knowledge graph as discussed by Ambergreen Internet Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-knowledge-graph-updated\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Knowledge Graph Updated | DAC\" \/>\n<meta property=\"og:description\" content=\"A description of the latest changes to Google Knowledge graph as discussed by Ambergreen Internet Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-knowledge-graph-updated\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" 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