{"id":112544,"date":"2014-09-26T15:36:00","date_gmt":"2014-09-26T20:36:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-release-another-panda-update\/"},"modified":"2025-01-03T05:18:47","modified_gmt":"2025-01-03T10:18:47","slug":"google-release-another-panda-update","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-release-another-panda-update\/","title":{"rendered":"Google release another Panda update"},"content":{"rendered":"<p>Google have released another Panda update. Panda is the search filter that identifies pages with \u2018thin\u2019 content from being ranked well in search engine results. This is the 27<sup>th<\/sup> Panda update; many websites have been affected by these updates over the years, each time webmasters have been asked to add additional, better quality unique content to ensure the affected pages are worthy of ranking better in the search engines results.<\/p>\n<p>Who has been affected or will be in this next Panda roll out?<\/p>\n<p>This update is supposed to ensure that more niche quality content from smaller and medium sized sites gain the search engine visibility they deserve. Google suggests that this will affect 3-5% of all search queries. We\u2019re not sure if this suggests that large corporate websites with near duplicate content pages, the websites that ranked well simply because they are part of a big brand website will suffer the most or whether it is website aggregators&#8217; pages that will feel the pinch. Either way, the signals have been there for years; \u2018thin\u2019 content doesn&#8217;t really deserve to rank well, and webmasters are more than aware of the consequences of producing inadequate content that is not of Google s liking.<\/p>\n<p>If you have made changes to your pages in the past but you haven\u2019t seen the benefits yet, this update may be the one that rewards you with the fruits of your labour. You\u2019ll know if you&#8217;ve done enough over the next couple of weeks as the update is rolled out across all of Googles&#8217; data centres.<\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6ab2c3ef1a993'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6ab2c3ef1a993');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>The flip side of this being; if you see a drop in organic search traffic from Google over the next week or so; you\u2019re web pages have probably been affected.<\/p>\n<p>Panda is not going away anytime soon, expect to see changes and updates every quarter; SEO is an ongoing process. If you suffer from these updates, it\u2019s time to have a rethink about your content strategy and possibly some of the basic technical elements of how your content is indexed. A best practice <a href=\"https:\/\/www.ambergreeninternetmarketing.com\/services\/website-audit\/\"><strong>SEO Site Audit<\/strong><\/a> and a successful <a href=\"https:\/\/www.ambergreeninternetmarketing.com\/services\/competitor-marketplace-analysis\/\"><strong>Competitor Analysis Audit<\/strong><\/a> may be good starting points to try and understand what your successful competitors are doing that you aren&#8217;t. If you don\u2019t know where to start, but you can see your traffic and conversions dropping, call an agency that knows what they\u2019re talking about!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google have released another Panda update. Panda is the search filter that identifies pages with \u2018thin\u2019 content from being ranked well in search engine results. This is the 27th Panda update; many websites have been affected by these updates over the years, each time webmasters have been asked to add additional, better quality unique content [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.68,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2897],"tags":[341,489,490,487,491,500],"class_list":["post-112544","post","type-post","status-publish","format-standard","hentry","category-search-optimization","tag-content-marketing","tag-digital-marketing-2","tag-google-2","tag-panda-2","tag-search-2","tag-seo-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google release another Panda update | DAC<\/title>\n<meta name=\"description\" content=\"Google release a Panda update 4., this time thin content will be hit, 3-5% of all search queries will be affected - Ambergreen Internet Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-release-another-panda-update\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google release another Panda update | DAC\" \/>\n<meta property=\"og:description\" content=\"Google release a Panda update 4., this time thin content will be hit, 3-5% of all search queries will be affected - Ambergreen Internet Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-release-another-panda-update\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2014-09-26T20:36:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-03T10:18:47+00:00\" \/>\n<meta name=\"author\" content=\"Grant Whiteside\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Whiteside\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-release-another-panda-update\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-release-another-panda-update\/\"},\"author\":{\"name\":\"Grant Whiteside\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219\"},\"headline\":\"Google release another Panda update\",\"datePublished\":\"2014-09-26T20:36:00+00:00\",\"dateModified\":\"2025-01-03T10:18:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-release-another-panda-update\/\"},\"wordCount\":408,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"keywords\":[\"content marketing\",\"digital marketing\",\"Google\",\"panda\",\"search\",\"SEO\"],\"articleSection\":[\"Search optimization\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-release-another-panda-update\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-release-another-panda-update\/\",\"name\":\"Google release another Panda update | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"datePublished\":\"2014-09-26T20:36:00+00:00\",\"dateModified\":\"2025-01-03T10:18:47+00:00\",\"description\":\"Google release a Panda update 4., this time thin content will be hit, 3-5% of all search queries will be affected - 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