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How do businesses use digital marketing to grow their brand and service offering? Every business needs to start somewhere when it comes to reaching to out their new potential audience groups.<\/p>\n
So how do you take the CEO\u2019s business plan and turn it into a marketing strategy that can be planned, implemented, measured and aligned back to bottom line profits?<\/p>\n
We hear this \u2018chicken and egg\u2019 question most days in our agency. The key is to understand what outcomes the business is trying to achieve within a given timescale and budget. It really isn\u2019t about which digital channels you use or which keywords you think may be relevant at this stage, these are nothing more than outcomes that fall out of the research phase of a digital marketing strategy session further down the line.<\/p>\n
We know that many brands, especially Start Ups cannot answer all the questions that an agency may want the answers to; the key point being, we want you to start thinking about the uncertainties or opportunities that you haven\u2019t thought of. It\u2019s the difference between taking a commoditised package and taking on a service that specifically works for you and continues to work for you as your business evolves and grows.<\/p>\n
So if you are offered 20 links a month, your Facebook page updated monthly, a \u2018guaranteed No 1 on Google\u2019, a pointless SERP report and a bitter disappointment, then look no further than your inbox, you won\u2019t have to look far. What you won\u2019t get is a well thought out, robust marketing strategy which is planned and aligned with your business goals.<\/p>\n
Here are our top 31 questions you should be asked by a marketing agency before you consider taking things to the next level.<\/p>\n
Business and Commercial<\/strong><\/p>\n Business Objectives \u2013 What do want to achieve and by when<\/p>\n Marketing Objectives \u2013 Short, medium and long term marketing goals<\/p>\n What are your key target\u00a0 i\/e Cost per enquiry<\/p>\n What is the business proposition?<\/p>\n What are your commercial priorities?<\/p>\n Who are your key competitors?<\/p>\n The Brand<\/strong><\/p>\n What is the tone of voice?<\/p>\n Describe the brand character?<\/p>\n What supports the proposition?<\/p>\n Is there existing on-line equity?<\/p>\n Customer and Customer Behaviour<\/strong><\/p>\n Who is your target audience?<\/p>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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