{"id":112536,"date":"2014-08-28T15:40:00","date_gmt":"2014-08-28T20:40:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/top-5-internet-marketing-myths-dead-buried\/"},"modified":"2024-12-21T05:53:34","modified_gmt":"2024-12-21T10:53:34","slug":"top-5-internet-marketing-myths-dead-buried","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/","title":{"rendered":"Top 5 Internet Marketing Myths that should be dead and buried."},"content":{"rendered":"<p>As content continues to flood into our inbox at work, the digital marketing industry continues to\u00a0produce more\u00a0 headlines that are nothing more than mythical nonsense. Here are top 5 favourites that we&#8217;ve either read or heard from 1st hand experience (so they must be true!)<\/p>\n<p><strong>SEO is dead .<\/strong> The SEO acronym has stood the test of time over the past 17 years, but what it actually is as a tactic has evolved countless times over the years; so much so that is virtually unrecognisable from the days of cloaking and renting links from your marketing agency. SEO is about making your website and its content technically crawlable and indexable to the best of its ability. Being SEO friendly doesn\u2019t guarantee you ANY traffic from a search engine. SEO isn\u2019t dead it\u2019s just changed a lot and it will continue to evolve as the way we engage with content and devices continues to evolve.<\/p>\n<p><strong>Paid Search doesn\u2019t work anymore<\/strong>. It may not work for you if you\u2019re measuring last click conversions, but paid marketing isn\u2019t just about getting an ad up on Bing or Google and spreading it through their networks. Using techniques like Retargeting, Real Time Bidding (RTB), Audience Profiling and using a wider range of ad extensions and mediums like display and video off the back of your paid campaigns can make a huge difference to your campaigns. The options to use Linked In and Facebook to segment and target your audience groups with pinpoint accuracy can take a brands marketing options to a whole new level.<\/p>\n<p><strong>The more links I have, the better.<\/strong> Even most of the dodgy links building companies have given up trying to convince the most desperate of brand owners that this works. I love the way this industry has tried to monetise \u2018link removal\u2019 as the best cure to getting good specific keyword rankings again. How very sad, however there\u2019s an element of truth in it, when anything is poisoned, it needs cleansed to make it better.<\/p>\n<p><strong>Directories bring me good traffic. <\/strong>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fa1e023c1a2'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fa1e023c1a2');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\nMost of them are crawled by other dodgy directories that then list you and ask you for money so you can be removed so you can rank well in the search engines. Half of them are owned by the failing link building companies! Avoid most of them like the plague. We gave up on adding our clients to directories in 2006; enough said.<\/p>\n<p><strong>Social Media isn\u2019t measurable.<\/strong> There are two main points here; the social media word is even more undefined than the SEO acronym; so what many people mean by \u2018social media\u2019 is as rich and varied as the sources that provide the content. What is true about this statement is the Facebooks of this world have redefined their metrics so many times it\u2019s hard to keep up with what each metric actually means. However; if you understand the business objectives, you can then define the goals, if you understand your goals, you can identify the critical successful factors and key performance indicators that define success through your social channels. Everything is measurable, all you\u2019ve got to do is think it through and be honest with yourself; if you\u2019re out of your depth, call in an expert, don\u2019t blame the channel!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As content continues to flood into our inbox at work, the digital marketing industry continues to\u00a0produce more\u00a0 headlines that are nothing more than mythical nonsense. Here are top 5 favourites that we&#8217;ve either read or heard from 1st hand experience (so they must be true!) SEO is dead . The SEO acronym has stood the [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[2691,360,494,493,362,363],"class_list":["post-112536","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-directories-2","tag-link-building","tag-paid-media-2","tag-ppc-2","tag-seo-is-dead","tag-social-media-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Internet Marketing Myths that should be dead and buried. | DAC<\/title>\n<meta name=\"description\" content=\"A summary of the top 5 internet marketing myths that draw headlines with no truth in them what so ever - Ambergreen internet Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Internet Marketing Myths that should be dead and buried. | DAC\" \/>\n<meta property=\"og:description\" content=\"A summary of the top 5 internet marketing myths that draw headlines with no truth in them what so ever - Ambergreen internet Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2014-08-28T20:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:53:34+00:00\" \/>\n<meta name=\"author\" content=\"Grant Whiteside\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Whiteside\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/\"},\"author\":{\"name\":\"Grant Whiteside\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219\"},\"headline\":\"Top 5 Internet Marketing Myths that should be dead and buried.\",\"datePublished\":\"2014-08-28T20:40:00+00:00\",\"dateModified\":\"2024-12-21T10:53:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/\"},\"wordCount\":561,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"keywords\":[\"directories\",\"link building\",\"paid media\",\"PPC\",\"seo is dead\",\"social media analytics\"],\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/\",\"name\":\"Top 5 Internet Marketing Myths that should be dead and buried. | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"datePublished\":\"2014-08-28T20:40:00+00:00\",\"dateModified\":\"2024-12-21T10:53:34+00:00\",\"description\":\"A summary of the top 5 internet marketing myths that draw headlines with no truth in them what so ever - Ambergreen internet Marketing\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Top 5 Internet Marketing Myths that should be dead and buried.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219\",\"name\":\"Grant Whiteside\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g\",\"caption\":\"Grant Whiteside\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Top 5 Internet Marketing Myths that should be dead and buried. | DAC","description":"A summary of the top 5 internet marketing myths that draw headlines with no truth in them what so ever - Ambergreen internet Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/","og_locale":"en_GB","og_type":"article","og_title":"Top 5 Internet Marketing Myths that should be dead and buried. | DAC","og_description":"A summary of the top 5 internet marketing myths that draw headlines with no truth in them what so ever - Ambergreen internet Marketing","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2014-08-28T20:40:00+00:00","article_modified_time":"2024-12-21T10:53:34+00:00","author":"Grant Whiteside","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Grant Whiteside","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/"},"author":{"name":"Grant Whiteside","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219"},"headline":"Top 5 Internet Marketing Myths that should be dead and buried.","datePublished":"2014-08-28T20:40:00+00:00","dateModified":"2024-12-21T10:53:34+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/"},"wordCount":561,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"keywords":["directories","link building","paid media","PPC","seo is dead","social media analytics"],"articleSection":["Strategy"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/","name":"Top 5 Internet Marketing Myths that should be dead and buried. | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"datePublished":"2014-08-28T20:40:00+00:00","dateModified":"2024-12-21T10:53:34+00:00","description":"A summary of the top 5 internet marketing myths that draw headlines with no truth in them what so ever - Ambergreen internet Marketing","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/top-5-internet-marketing-myths-dead-buried\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Top 5 Internet Marketing Myths that should be dead and buried."}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219","name":"Grant Whiteside","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g","caption":"Grant Whiteside"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=112536"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112536\/revisions"}],"predecessor-version":[{"id":112537,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112536\/revisions\/112537"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=112536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=112536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=112536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}