{"id":112532,"date":"2014-08-15T16:09:00","date_gmt":"2014-08-15T21:09:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/get-digital-marketing-training-read-5-tips\/"},"modified":"2024-12-21T05:53:33","modified_gmt":"2024-12-21T10:53:33","slug":"get-digital-marketing-training-read-5-tips","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/get-digital-marketing-training-read-5-tips\/","title":{"rendered":"How To Get The Most Of Your Digital Marketing Training. Read These 5 Tips"},"content":{"rendered":"

This year, more companies than ever before have identified a need to train their in-house digital marketing teams. One of the most noticeable changes in the past 12 months has been the increase in the percentage of agencies providing training services to clients who have developed internal teams to handle an element of their digital production and maintenance.<\/p>\n

The latest SoDA \/ EConsultancy Digital Marketing Outlook Report for 2014 identified a 25% increase in companies looking for training from their digital marketing agencies. In relative terms that\u2019s a growth from 28% of respondents in 2013 to 35% in 2014.<\/p>\n

So, what exactly is training in the real sense of the word? It comes as no surprise that every survey where line managers and senior management staff are asked about their current level of in-house training of emerging technologies there will be a difference in opinion. Where 29% senior staff suggested formal training was offered, only 20% of line managed staff agreed; similarly where 62% of senior staff thought they were providing training in a round table capacity, only 42% of line managed agreed.<\/p>\n

Let\u2019s not kid ourselves here; it\u2019s easier to say that you\u2019ve provided the training if you don\u2019t actually have to do the job yourself. The key is to measure the results that identify the benefits of training rather than making your company\u2019s training a box ticking exercise.<\/p>\n

From an agency\u2019s perspective; we\u2019ve seen our clients staff churn increase and their expectations of what can be measured grow exponentially. As a result of this, I think investing in training is almost essential for every business that uses data in any form of \u2018digital\u2019 marketing toward their bottom line profits.<\/p>\n

This doesn\u2019t spell out the demise of the digital marketing agency; this simply reflects the level of sophistication that companies need to keep up with the times (or their competitors\u2019 agencies). The need to improve in-house skill sets will continue to evolve as historically complex tasks become simplified tasks and specialised needs become commonplace activities. Our fledgling industry demands that you keep up, if you want to stay relevant.<\/p>\n

Identify what you need to learn<\/strong><\/p>\n

Identify what you need to learn and how it can be measured and get your line manager to align these goals to your company \/ team \/ personal objectives. This sounds like the same old HR spiel, but it clears up any confusion of why you were trained and what the benefits are. What you may get initially is a business case to get the training in the first place.<\/p>\n

Give yourself a challenge<\/strong><\/p>\n

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