{"id":112518,"date":"2014-04-23T16:15:00","date_gmt":"2014-04-23T21:15:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/solution-keywords-provided\/"},"modified":"2024-12-21T05:53:31","modified_gmt":"2024-12-21T10:53:31","slug":"solution-keywords-provided","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/solution-keywords-provided\/","title":{"rendered":"A Solution for Keywords Not Provided"},"content":{"rendered":"<p style=\"text-align: justify\"><span style=\"line-height: 1.5em\">Google started to change the way we saw organic search terms being reported in Google Analytics in the autumn of 2011. As the number of \u2018secured\u2019 searches grew, the number of organic search queries recorded and displayed in GA as \u2018not provided\u2019 began to grow.<\/span><\/p>\n<p style=\"text-align: justify\">A year later, those single digit metrics were now looking like over 50% of all Google\u2019s organic search queries in a Google Analytics report. We could see a trend that wasn\u2019t going to stop. The number of searches \u2018logged in\u2019 to Google continued to steadily grow and the rise of Android devices being used for search purposes (on tablets and smart phones) meant to say search query data (as we knew it then) was to be a thing of the past. In April 2014, all Google search query data is now shown as \u2018Not Provided\u2019 on Google Analytics; <a title=\"Adwords \u2018Not Provided\u2019: Why and What it means for you\" href=\"https:\/\/www.ambergreeninternetmarketing.com\/blog\/adwords-provided-means\/\" target=\"_blank\" rel=\"noopener\">even for the paid queries<\/a>.<\/p>\n<p style=\"text-align: justify\">Many of the tools we use to ascertain the volume, frequency, relevancy, seasonal trends and value of keywords were taken from measuring millions of queries pulled from thousands of Google accounts.<\/p>\n<p style=\"text-align: justify\">The default position for the past year is we have used a hack to record how many \u2018Not Provided\u2019 queries land on a specific page. \u00a0We have played around with many ranking indicators that may qualify which keyword drove traffic to a particular page (Page Title, frequency of Anchor Text, page URL, Keyword Density, H1 Heading Tag frequency), but there hasn\u2019t been a clear cut solution. And just as soon as we thought that we had it sussed, conversion data from paid queries that helped us model what organic search queries may have been, have also disappeared in a puff of \u2018privacy\u2019 on Google Analytics.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69f8303c5e03d'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69f8303c5e03d');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<h2 style=\"text-align: justify\">Some good news<\/h2>\n<p style=\"text-align: justify\">The good news is paid search queries can still be accessed via Google Adwords. This means that paid platforms like Acquisio and Marin shouldn\u2019t have a problem pulling keyword data as they are linked to the back end of your Adwords account. And all those Google Webmaster Tools geeks can still look average at click through data per position (if you can handle the two day lag in retrieving the data) to help them get a far better idea of most technological aspects of crawling and indexing.<\/p>\n<h2 style=\"text-align: justify\">What about SEO?<\/h2>\n<p style=\"text-align: justify\"><a title=\"Analytics SEO\" href=\"http:\/\/www.analyticsseo.com\" target=\"_blank\" rel=\"noopener\">Analytics SEO<\/a>, a close technology partner of ours, is releasing their new solution for Not Provided at Brighton SEO 2014. We\u2019ll be looking forward to catching up with the Analytics SEO team to find out what their solution is and how it can help all their end users that need this information.<\/p>\n<p style=\"text-align: justify\">We know we need more solid data or thoughtful modelling to help us help our clients; the current state of affairs is far from ideal. It is in Google\u2019s interests to provide secure searching that needs a paid advertising fee before you can access their data. Our industry is not even 17 years old and is simply growing up; we all need to move with the times, regardless of the technological or business intelligence pain barriers we may go through. No one said it was going to be easy <i>all<\/i> the time.<\/p>\n<p style=\"text-align: justify\">So what&#8217;s the solution? Watch this space!<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google started to change the way we saw organic search terms being reported in Google Analytics in the autumn of 2011. As the number of \u2018secured\u2019 searches grew, the number of organic search queries recorded and displayed in GA as \u2018not provided\u2019 began to grow. A year later, those single digit metrics were now looking [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Technical","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[482,322,491,500],"class_list":["post-112518","post","type-post","status-publish","format-standard","hentry","category-search-optimization","tag-analytics-2","tag-not-provided","tag-search-2","tag-seo-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Solution for Keywords Not Provided | DAC<\/title>\n<meta name=\"description\" content=\"As the number of Not Provided keywords grows, we look at the solutions to that bridge this information gap\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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