{"id":112514,"date":"2014-04-08T15:35:00","date_gmt":"2014-04-08T20:35:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/latest-recruit-emma-lauchlan-account-director\/"},"modified":"2025-01-03T05:20:40","modified_gmt":"2025-01-03T10:20:40","slug":"latest-recruit-emma-lauchlan-account-director","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/latest-recruit-emma-lauchlan-account-director\/","title":{"rendered":"Our Latest Recruit: Emma Lauchlan \u2013 Account Director"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>Today the Ambergreen Blog is talking to our latest recruit, Emma Lauchlan, who is joining us as \u00a0an Account Director. It&#8217;s actually Emma&#8217;s second time working with Ambergreen, having worked with us seven years ago. Grant caught up with her as she was settling in.<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>GW:<\/strong> <em>As the latest recruit, how does it feel being back at Ambergreen?<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>EL:<\/strong> Welcoming. Although the personnel has changed since I was first here 7 years ago (with the exception of the old rear guard in the form of Tino &amp; Grant), the office still has a pleasantness about it that makes you feel at home and I think a lot of that has to do with the personality of the individuals.<\/p>\n<p style=\"text-align: justify;\"><strong>GW:\u00a0<\/strong><em>Not everyone has had the pleasure of meeting you and spending time with you like we have, could you tell us a little about yourself<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>EL:<\/strong> This is like one of those awkward interview questions when you\u2019re asked to talk about yourself. Ok, here goes. As you know, I started my career in digital marketing with Ambergreen where I was part of the team for 3 years. I then decided to make the leap to client side to learn more about what happens in business, how marketing strategies are put together and how targets are set and budgets allocated.<\/p>\n<p style=\"text-align: justify;\">After a year in a role with a very prestigious Edinburgh investment house I got the opportunity to move to London which I grabbed with both hands and there I stayed for almost 6 years. My first job was for a small travel firm, then I moved onto a SAAS PR solution provider both based in Shoreditch where I was responsible for running their online marketing activity. I then moved on to hosting giant Rackspace where I was responsible for driving their digital acquisition marketing across all channels including social. Some time into my tenure with Rackspace I got engaged, married then had a baby and in January of 2014 we decided to move back to Edinburgh.<\/p>\n<p style=\"text-align: justify;\"><strong>GW:\u00a0<\/strong><em>What do you think you can bring to the party?<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>EL:<\/strong>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6aa6c4ca31162'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6aa6c4ca31162');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n Having spent the last 7 years of my digital career client side, I have a deep understanding of how businesses work and what clients expect from the agencies they work with. It\u2019s always the aim of agencies to be the client\u2019s external digital team and I know what it takes to make that happen.<\/p>\n<p style=\"text-align: justify;\"><strong>GW:\u00a0<\/strong><em>What do you think are going to be the biggest challenges and opportunities for our clients in 2014?<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>EL:<\/strong> I think a key challenge for our clients is how to do better with flat or reducing budgets.<\/p>\n<p style=\"text-align: justify;\">It may sound obvious but it still astounds me how bad some businesses are at understanding their own data and analytics and I think there is massive opportunity here. Making sure you can track all marketing activity be that online\/offline or onsite\/offsite right through to fulfilment is key to getting smarter with investing spend. Making use of techniques such as call tracking to make sure you are capturing the entire customer journey is still something businesses aren\u2019t doing.<\/p>\n<p style=\"text-align: justify;\">There are always opportunities to do better. Whether that be through the optimising of current activities or by introducing new tactics such as Real Time Bidding and Remarketing.<\/p>\n<p style=\"text-align: justify;\"><strong>GW:\u00a0<\/strong><em>How can you help the clients reach their goals this year?<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>EL:<\/strong> By getting to know them and getting to know their business.<\/p>\n<p style=\"text-align: justify;\"><strong>GW:\u00a0<\/strong><em>How does being client side compare to being back at an agency<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>EL:<\/strong> Agency life is hectic. You have so many other workloads to balance as well as your own and on top of that, you need to keep abreast of clients businesses and new advances in the industry.\u00a0There also seems to be a lot of chocolate in this office!<\/p>\n<p style=\"text-align: justify;\"><strong>GW:\u00a0<\/strong><em>Any words of wisdom?<\/em><\/p>\n<p style=\"text-align: justify;\"><strong>EL:<\/strong> Transparency. Integrity. Ownership. I think if we all think about the things we do in relation to these keywords then we can deliver a service to our clients that\u2019s second to none.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today the Ambergreen Blog is talking to our latest recruit, Emma Lauchlan, who is joining us as \u00a0an Account Director. It&#8217;s actually Emma&#8217;s second time working with Ambergreen, having worked with us seven years ago. Grant caught up with her as she was settling in. GW: As the latest recruit, how does it feel being [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2904],"tags":[313,309,314],"class_list":["post-112514","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-account-service","tag-ambergreen","tag-emma-lauchlan"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Latest Recruit: Emma Lauchlan \u2013 Account Director | DAC<\/title>\n<meta name=\"description\" content=\"A brief introduction and interview of Emma Lauchlan; Account Director at Ambergreen internet Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/latest-recruit-emma-lauchlan-account-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Latest Recruit: Emma Lauchlan \u2013 Account Director | DAC\" \/>\n<meta property=\"og:description\" content=\"A brief introduction and interview of Emma Lauchlan; 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