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Here is something to think about when you are optimising your next Business to Business paid search campaign. In a recent survey from Context, over 63% of tablets sold in the UK are being acquired by businesses. In the same report it also claims that almost 90% of tablets bought in Switzerland and Austria were for business use.<\/p>\n
So is it the beginning of the end of the PC in the boardroom and should B2B advertisers be more strategic when it comes to paid search campaigning providing both adverts and assets that are particularly tablet friendly. It seems as if this could be the case.<\/p>\n
A Device Audit is a great start to taking a good look at your audience profile. Understanding who the audience are, the devices they use, how they engage with your content and when they access this content is now a mandatory part of any digital marketing or content strategy. For many businesses the mobile revolution has been more of a slow creep over the past 5 years rather than a massive change in the landscape. However in the past year many businesses have had increases of over 1000% of website traffic from their mobile audiences. For so many of these businesses, a noticeably large amount of these conversions are from tablet devices. This is due to an affluent market, predominantly over the age of 40 and commonly in business using tablet devices.<\/p>\n \n Get exclusive insights into digital \n \n \n Stay Forward <\/h2>\n
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