{"id":112448,"date":"2011-09-01T20:37:00","date_gmt":"2011-09-02T01:37:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/usability-accessibility-analytics-for-travel-websites\/"},"modified":"2024-12-21T05:53:25","modified_gmt":"2024-12-21T10:53:25","slug":"usability-accessibility-analytics-for-travel-websites","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/usability-accessibility-analytics-for-travel-websites\/","title":{"rendered":"Usability, Accessibility & Analytics for Travel Websites"},"content":{"rendered":"<p><strong>Usability, Accessibility &amp; Analytics for Travel Websites<\/strong><br \/>\n<strong>Wednesday September 14th 2011<\/strong><br \/>\nWith audience numbers plateauing at best, and the generally gloomy economic outlook, improving conversion rates is more important than ever for maintaining and increasing online sales.<br \/>\nTo help you achieve this, Ambergreen have pulled together leading experts to explain the trends, theory and practice of User Experience and Analytics: the pillars of conversion optimisation in the travel industry.<br \/>\nWe expect that with the information we provide, you will be able to ensure that your next peak season delivers the best conversions yet. We would be delighted if you could join us for an enlightening and practical day.<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\"><strong>Workshop Programme<\/strong><\/span><\/p>\n<p style=\"text-align: center;\">9:30 \u2013 10:00<br \/>\nArrive, coffee, registration<\/p>\n<p style=\"text-align: center;\">10:00 \u2013 10:15<br \/>\nWelcome and overview, with Tino Nombro, Managing Director, Ambergreen<\/p>\n<p style=\"text-align: center;\">10:15 \u2013 11:00<br \/>\n\u201cWhat is changing in the travel industry, and why you should care\u201d<br \/>\nSuniel Curtis, Lead Digital Analyst, Experian.<\/p>\n<p style=\"text-align: center;\">11:00 \u2013 11:15<br \/>\nCoffee top up<\/p>\n<p style=\"text-align: center;\">11:15 \u2013 12:30<br \/>\nYour choice of:<br \/>\n<span style=\"text-decoration: underline;\">Work stream 1<\/span><br \/>\n\u201cFive top tips for improving the User Experience on travel and hospitality websites\u201d<br \/>\nChris Rourke, Managing Director, User Vision<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">Work stream 2<\/span><br \/>\n\u201cThe clues in the data: using analytics to understand market demand andinform user experience improvements\u201d<br \/>\nAndrew Hood, Managing Director, Lynchpin<\/p>\n<p style=\"text-align: center;\">12:30 \u2013 13:30<br \/>\nLunch<\/p>\n<p style=\"text-align: center;\">13:30 \u2013 14:45<br \/>\nYour choice of:<br \/>\n<span style=\"text-decoration: underline;\">Work stream 3<\/span><br \/>\n\u201cUsability testing \u2013 how, why and where you can profit from watching your customers\u201d<br \/>\nChris Rourke, Managing Director, User Vision<\/p>\n<p style=\"text-align: center;\"><span style=\"text-decoration: underline;\">Work stream 4<\/span><br \/>\n\u201cBeyond the last click: optimising return on investment in a multichannel world\u201d<br \/>\nAndrew Hood, Managing Director, Lynchpin<\/p>\n<p style=\"text-align: center;\">14:45 \u2013 15:00<br \/>\nCoffee<\/p>\n<p style=\"text-align: center;\">15:00 \u2013 15:45<br \/>\nPanel discussion<br \/>\n\u201cGetting the mix right: usability and analytics in the context of the wideronline marketing picture, with particularattention to search and socialmedia\u201d<\/p>\n<p style=\"text-align: center;\">15:45 \u2013 16:00<br \/>\nClosing remarks<\/p>\n<p style=\"text-align: center;\">16.00<br \/>\nLight refreshments &amp; networking<\/p>\n<p style=\"text-align: left;\"><span style=\"text-decoration: underline;\"><strong>Speaker Bios<\/strong><\/span><br \/>\n<em>Suniel Curtis, Lead Digital Analyst, Experian.<\/em>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6aab90f2e1380'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6aab90f2e1380');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; 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They use client data combined with Experian proprietary data sources (e.g. internet usage, social media and demographic) to generate valuable insights to increase ROI on marketing activities. Suniel has a background in the travel sector having worked for TUI and Hilton Hotels.\u00a0 He loves doing travel sector analysis&#8230; almost as much as holidays.<\/p>\n<p style=\"text-align: left;\"><em>Chris Rourke, Managing Director, User Vision<\/em><br \/>\nChris is the founder and managing Director of User Vision, one of the UK\u2019s leading user experience agencies. He has over 20 years commercial experience in user experience working with clients such as Emirates Airline, Jumeirah Group, Holiday Extras and many other clients in the UK and abroad.\u00a0 Chris is a Board Member of ScotlandIS, the trade body for the software, IT and creative technology industries for Scotland. He is also on the Steering Committee for the world\u2019s first Master\u2019s degree in Design Ethnography at the University of Dundee which is helping train the ethnographers of the future. In his spare time Chris enjoys travel and sport, particularly ultimate Frisbee.<\/p>\n<p style=\"text-align: left;\"><em>Andrew Hood, Managing Director, Lynchpin.<\/em><br \/>\nAndrew Hood is founder and managing director of Lynchpin. As well as heading up the business, he maintains an active role in providing consultancy and training to key clients.\u00a0 Andrew&#8217;s marketing career began in 1999 at All-Hotels.com, where he developed the systems that led to All-Hotels becoming one of the biggest e-commerce sites in Scotland, selling for \u00a31.425m in 2002 to Online Travel Corporation, now owned by Lastminute.com. In 2002 he developed one of the first online return on investment tracking systems, for the emerging online marketing sector. In 2005 he launched Lynchpin as an\u00a0 independent web analytics business.\u00a0 Andrew delivers in-company and public training for Econsultancy, and guest lectures at Oxford University, Hult International Business School, ESCP and Manchester Metropolitan University.<\/p>\n<p style=\"text-align: left;\"><strong>Registration &amp; Venue Information<\/strong><\/p>\n<p>This workshop is free for selected guests, but registration is required since seats are limited. The registration deadline is 7th September 2011. For registration or more information about the workshop, please contact Douglas Holmes at dholmes@ambergreen.co.uk or by phone 0131 225 0736.\u00a0 Venue\u00a0 The Royal Scots Club, 29 &#8211; 31 Abercromby Place, Edinburgh, EH3 6QE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Usability, Accessibility &amp; Analytics for Travel Websites Wednesday September 14th 2011 With audience numbers plateauing at best, and the generally gloomy economic outlook, improving conversion rates is more important than ever for maintaining and increasing online sales. To help you achieve this, Ambergreen have pulled together leading experts to explain the trends, theory and practice [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2861],"tags":[],"class_list":["post-112448","post","type-post","status-publish","format-standard","hentry","category-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Usability, Accessibility &amp; Analytics for Travel Websites | DAC<\/title>\n<meta name=\"description\" content=\"Usability, Accessibility &amp; Analytics for Travel Websites - a day of training and insights by Ambergreen Internet Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/usability-accessibility-analytics-for-travel-websites\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Usability, Accessibility &amp; Analytics for Travel Websites | DAC\" \/>\n<meta property=\"og:description\" content=\"Usability, Accessibility &amp; Analytics for Travel Websites - 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