{"id":112444,"date":"2011-11-24T21:42:00","date_gmt":"2011-11-25T02:42:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/unravelling-online-strategy-from-social-media-to-brand-message-and-beyond\/"},"modified":"2024-12-21T05:53:24","modified_gmt":"2024-12-21T10:53:24","slug":"unravelling-online-strategy-from-social-media-to-brand-message-and-beyond","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/unravelling-online-strategy-from-social-media-to-brand-message-and-beyond\/","title":{"rendered":"Unravelling Online Strategy"},"content":{"rendered":"

We here at Ambergreen<\/a> know that the key to succeeding in the online arena is more than just having a great website or ranking for certain key terms \u2013 search doesn\u2019t occur in a vacuum, and now more than ever, online strategy includes lots of different threads coming together to create a coherent online message.<\/p>\n

We\u2019re lucky to have a team of staff who all specialise in different areas, which, when brought together, knit together to create an online tapestry which incorporates a brand message, their voice and personality, their key propositions and comfortably wraps around their audience. Here, we unravel some aspects of online strategy \u2013 and members of our team outline someone who\u2019s doing a certain aspect of online particularly well.<\/p>\n

Chrystal \u2013 Account Director: The Brand Message of Bobbi Brown <\/strong><\/p>\n

The Bobbi Brown<\/a> belief of \u2018enhancing unique beauty with straightforward easy to use cosmetics\u2019 is unequivocally communicated throughout the website.
\nVideos, images, words and tone are all highly representative and fitting of the educated, busy, modern day woman who Bobbi is trying to connect with.<\/p>\n

Product descriptions are straightforward \u2013 enlightening the user as to what it is and what it will do for them, without use of jargon or being over \u2018salesy\u2019. Whilst the additional tips \/ shade \/ colour guide and review links help empower the user to make an informed decision.<\/p>\n

Although not a huge amount of content (certainly opportunity for more!) in the \u2018learn\u2019 section, the articles that are available enhances user engagement offering top tips, advice and uncomplicated instructions which users can not only relate to but refer to again and again.
\nOffline and online branding is perfectly aligned which further helps to reinforce brand awareness and recognition.<\/p>\n

Carley \u2013 Social Media Specialist: The Social Media Efforts of Mr & Mrs Smith ( Facebook<\/a> and Twitter<\/a>)<\/strong><\/p>\n

Mr & Mrs Smith are a boutique hotel brand, offering stays in a number of luxury hotels and houses around the world. Their social media efforts are outstanding; with a Facebook page with 39,000 Fans, a Twitter profile with over 4,500 followers, a regularly updated blog and frequent competitions based in social media.<\/p>\n

These channels are successful because they are well planned and consistent. Tweets include relevant hashtags and give information about promotions, useful information and news \u2013 whilst also always responding quickly to any questions or praise. The Facebook profile has a carefully designed and thoughtful Welcome tab landing page, which offers links to all social media channels as well as to sections of the Mr & Mrs Smith site. Frequent competitions and offers entice users to return to the page regularly.<\/p>\n

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