{"id":112433,"date":"2010-10-27T21:07:00","date_gmt":"2010-10-28T02:07:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/google-tests-seller-ratings-for-adwords-in-uk\/"},"modified":"2025-01-03T05:22:02","modified_gmt":"2025-01-03T10:22:02","slug":"google-tests-seller-ratings-for-adwords-in-uk","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-tests-seller-ratings-for-adwords-in-uk\/","title":{"rendered":"Google Tests Seller Ratings for Adwords in UK"},"content":{"rendered":"<p>Earlier this week it was noticed by <a href=\"https:\/\/www.blogstorm.co.uk\/stars-on-adwords-seller-ratings-hits-the-uk\/\">Patrick Altoft<\/a> that Google has to be testing seller ratings on the UK AdWords results, just in time to take advantage of increased Christmas marketing budgets. The ratings will create a difference of value between those paid links with stars, and those without.<\/p>\n<p>So far, Google has not announced the roll out in the UK, although it is definitely being tested, with more product reviews being added daily. According to the information from Google that was released at the time of the US roll out earlier in the year, seller rating extensions attaches your merchant star rating from Google Product Search to your AdWords ads.<\/p>\n<p><a href=\"https:\/\/s944.photobucket.com\/albums\/ad284\/am_image_hosting\/am\/?action=view&amp;current=iStock_000009067381XSmall.jpg\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/dev-dac-website-build.pantheonsite.io\/wpe-content\/uploads\/2024\/11\/iStock_000009067381XSmall.jpg\" alt=\"5 stars\" border=\"0\" \/><\/a><\/p>\n<p>Google Product Search aggregates reviews from a broad base of sources across the web, including tripadvisor.co.uk and ciao.co.uk. Google only shows ratings for AdWords ads in the US for advertisers that provide users with paid goods or services, or those that enable the buying or selling of products or services via a marketplace. You do not need to have a Google Merchant Centre account to be eligible to show your ads with seller ratings. The rules on the other side of the pond also state that \u2018if your online store is rated in Google Product Search, you have 4 or more stars, and you have at least 30 reviews, you\u2019ll automatically get seller ratings with your ads.\u2019 So we\u2019re assuming that the rules will be similar here.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d27ddc5251d'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d27ddc5251d');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>This will mean that the importance of getting customer reviews- and good ones at that- across a range of reviewing sites will become more important. From consumer point of view it will be preferable to see a link with reviews than one without, with those shiny gold stars luring searchers to pick the one that has been reviewed. It will become increasingly important for brands to monitor what is being said about their companies on the web in general, and especially on review sites. Getting enough good reviews could prove difficult, as often people only review a product if they have something negative to say, and as we already know review sites are a hot spot for spamming with fake reviews by naughty competitors (in all seriousness, fake reviews are illegal). Recently tripadvisor.co.uk, a review site for the travel industry, stated that it was going to clampdown on fake reviews by having a fake review amnesty, naming and shaming fraudulent reviewers and insisting on more detailed information from the consumer, but this could put off real reviewers as they might not want to reveal their own identity or contact details to the site. A fine line will have to be found between putting spammers off and keeping consumers reviewing.<\/p>\n<p>As found by research from IAB and Youtube, often your social network is more willing to buy from, endorse and be advertised to buy your company. Ambergreen recommends calling your social media contacts to action, encouraging them to not only participate in your marketing and buy your products, but to review them when they do. If they choose to follow or befriend you, it is likely that they are happy to endorse you, and as long as you don\u2019t make your requests too forceful, and are willing for negative feedback too.<\/p>\n<p>It goes without saying that the seller ratings will affect Pay Per Click, as consumers are likely to trust the reviews of their peers, and a site with stars will look much more appealing than ones without. How much of an effect is still to be seen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Earlier this week it was noticed by Patrick Altoft that Google has to be testing seller ratings on the UK AdWords results, just in time to take advantage of increased Christmas marketing budgets. The ratings will create a difference of value between those paid links with stars, and those without. So far, Google has not [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":112435,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[],"class_list":["post-112433","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Tests Seller Ratings for Adwords in UK | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/google-tests-seller-ratings-for-adwords-in-uk\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Tests Seller Ratings for Adwords in UK | DAC\" \/>\n<meta property=\"og:description\" content=\"Earlier this week it was noticed by Patrick Altoft that Google has to be testing seller ratings on the UK AdWords results, just in time to take advantage of increased Christmas marketing budgets. 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