{"id":112431,"date":"2012-10-15T01:02:00","date_gmt":"2012-10-15T06:02:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/paid-search-display-and-video-increases-in-expenditure-over-2012\/"},"modified":"2024-12-21T05:53:23","modified_gmt":"2024-12-21T10:53:23","slug":"paid-search-display-and-video-increases-in-expenditure-over-2012","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/paid-search-display-and-video-increases-in-expenditure-over-2012\/","title":{"rendered":"Paid Search, Display and Video Increases in Expenditure Over 2012"},"content":{"rendered":"

Reading through the Digital advertising formats in the latest UK advertising spend figures from the IAB\u2019s survey conducted by PWC, its clear that paid search is still thriving regardless of the economic climate. There have been so many changes in the last year with more advertising choices and granular reporting coupled with countless algorithm changes and page layout changes, its probably fair to say that many advertisers really have had to use paid search.<\/p>\n

However with a 15.9% increase on a like-for-like basis to \u00a31,527 million from \u00a31,318 million its still proving be a medium that can bring excellent rewards when done well and it\u2019s normally the easiest route to visibility.<\/p>\n

It was also a good year for display advertising because of the increase of mobile and because brands have latched onto video and banners using social media channels, growing by 10.6% year-on-year on a like-for-like basis to \u00a3590.9 million from \u00a3534.7 million, representing a 23% share of digital ad spend in the first half of 2012.<\/p>\n

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