{"id":112425,"date":"2012-10-15T01:10:00","date_gmt":"2012-10-15T06:10:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/uk-mobile-ad-spend-increases-by-132\/"},"modified":"2024-12-21T05:53:23","modified_gmt":"2024-12-21T10:53:23","slug":"uk-mobile-ad-spend-increases-by-132","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/uk-mobile-ad-spend-increases-by-132\/","title":{"rendered":"UK Mobile Ad Spend Increases by 132%"},"content":{"rendered":"<p>The latest UK advetising spend figures from the IAB\u2019s survey conducted by PWC show that mobile marketing is still rising at an incredible rate.<\/p>\n<p>With 58% of the UK now owning smartphones, mobile advertising in the latest year has grown on a YOY basis by 132% to \u00a3181.5 million in the first half of 2012. That means it now accounts for 7% of all digital ad spend.<\/p>\n<p>This will continue to grow as more marketers like ourselves will start to use device targeted campaigns at a granular level. The opportunities for the advertiser to reach and engage with their audience as and when they feel like it are fantastic. Ad spend on tablets is estimated to be \u00a32.4 million in the first half of 2012, this is one specific area where it will grow even faster because of the difference user experiences that these devices have.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69fe0a38b9417'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69fe0a38b9417');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 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Savvy brands should be gearing up, like every other evolution in the digital landscape, there is only a small window of opportunity before it becomes a mainstream marketing commodity, where the profits are slimmer against the advertising spend. Next years going to be massive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest UK advetising spend figures from the IAB\u2019s survey conducted by PWC show that mobile marketing is still rising at an incredible rate. With 58% of the UK now owning smartphones, mobile advertising in the latest year has grown on a YOY basis by 132% to \u00a3181.5 million in the first half of 2012. [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-112425","post","type-post","status-publish","format-standard","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UK Mobile Ad Spend Increases by 132% | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/uk-mobile-ad-spend-increases-by-132\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UK Mobile Ad Spend Increases by 132% | DAC\" \/>\n<meta property=\"og:description\" content=\"The latest UK advetising spend figures from the IAB\u2019s survey conducted by PWC show that mobile marketing is still rising at an incredible rate. 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