{"id":112423,"date":"2010-09-15T22:40:00","date_gmt":"2010-09-16T03:40:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/apple-to-start-selling-newspaper-subscriptions\/"},"modified":"2024-12-21T05:53:23","modified_gmt":"2024-12-21T10:53:23","slug":"apple-to-start-selling-newspaper-subscriptions","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/","title":{"rendered":"Apple to Start Selling Newspaper Subscriptions"},"content":{"rendered":"<p>There\u2019s no point in reminding the publishing industry that if they had addressed search 13 years ago, rather than sticking their head in the sand, they wouldn&#8217;t be in this mess today. Newspapers would still be the preferred advertisers\u2019 choice, and Google probably wouldn&#8217;t have had the stranglehold on information retrieval that they have today.<\/p>\n<p>Every publisher has been waiting for a digital platform to sell their content on and Mr Jobs has came up with a device specific channel that in theory could work for them. Location based advertising, news, sport and weather could be there for the taking if Apple and the publishing industry can work out who actually owns the customers; is it Apple or the publisher. Giving customers the option to opt in or out to being up sold by the publisher leaves a bitter taste in the mouths of publishers that are already giving up 30% of the subscription price to Apple.<\/p>\n<section id=\"hub-newsletter-signup\" data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_6ab35cbb90560'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <input type='text' name='dac_hp' value='' tabindex='-1' autocomplete='off' aria-hidden='true' style='position:absolute;left:-9999px;height:0;width:0;border:0;padding:0;overflow:hidden'>\n    \n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var loadedAt = Date.now();\n    var form = $('#hubspot_form_6ab35cbb90560');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Submit through the site's form proxy (form IDs stay server-side)\n        fetch('https:\/\/www.dacgroup.com\/en-gb\/wp-json\/api\/v1\/forms\/submit', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify({\n                form: 'newsletter',\n                source: 'block-hub-newsletter',\n                lang: 'en-gb',\n                email: email,\n                hp: form.find('input[name=\"dac_hp\"]').val(),\n                turnstileToken: form.find('[name=\"cf-turnstile-response\"]').val() || '',\n                elapsed: Date.now() - loadedAt,\n                pageUri: window.location.href,\n                pageName: document.title\n            })\n        })\n        .then(response => response.json().catch(function() { return {}; }).then(result => {\n            if (response.ok && result.success) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                if(statusElement) {\n                    statusElement.text((result.data && result.data.message) || \"There was an error submitting the form.\");\n                    statusElement.css({\n                        'color': 'red',\n                        'padding-top': '10px'\n                    });\n                }\n            }\n        }))\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>What we need to see is a compromise that makes this opportunity a reality. There is a real threat that Apples demand for simple pricing structures may get in the way of the publishing industry embracing the opportunity. They need the opportunity to provide a scalable level of service that relates to consumer demand.<\/p>\n<p>With potential compromises of incentivising users that opt in to either subscribe for a cheaper price, or have scalable pricing models providing an online magazine for 12 months for the price of 10, it seems like a compromise that Apple should consider.<\/p>\n<p>It won\u2019t be long before there are a wide range of 10 inch screen readers on the market that will be willing to strike a deal with the publishing industry. Pride normally comes before a fall, will Mr Jobs concede he doesn&#8217;t have full control of this situation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There\u2019s no point in reminding the publishing industry that if they had addressed search 13 years ago, rather than sticking their head in the sand, they wouldn&#8217;t be in this mess today. Newspapers would still be the preferred advertisers\u2019 choice, and Google probably wouldn&#8217;t have had the stranglehold on information retrieval that they have today. [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","in_short_ai_headline":"","in_short_ai_body":"","in_short_status":"","footnotes":""},"categories":[2890],"tags":[],"class_list":["post-112423","post","type-post","status-publish","format-standard","hentry","category-paid-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Apple to Start Selling Newspaper Subscriptions | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple to Start Selling Newspaper Subscriptions | DAC\" \/>\n<meta property=\"og:description\" content=\"There\u2019s no point in reminding the publishing industry that if they had addressed search 13 years ago, rather than sticking their head in the sand, they wouldn&#8217;t be in this mess today. Newspapers would still be the preferred advertisers\u2019 choice, and Google probably wouldn&#8217;t have had the stranglehold on information retrieval that they have today. [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-16T03:40:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:53:23+00:00\" \/>\n<meta name=\"author\" content=\"Grant Whiteside\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Whiteside\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/\"},\"author\":{\"name\":\"Grant Whiteside\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219\"},\"headline\":\"Apple to Start Selling Newspaper Subscriptions\",\"datePublished\":\"2010-09-16T03:40:00+00:00\",\"dateModified\":\"2024-12-21T10:53:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"articleSection\":[\"Paid media\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/\",\"name\":\"Apple to Start Selling Newspaper Subscriptions | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"datePublished\":\"2010-09-16T03:40:00+00:00\",\"dateModified\":\"2024-12-21T10:53:23+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Apple to Start Selling Newspaper Subscriptions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219\",\"name\":\"Grant Whiteside\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g\",\"caption\":\"Grant Whiteside\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Apple to Start Selling Newspaper Subscriptions | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/","og_locale":"en_GB","og_type":"article","og_title":"Apple to Start Selling Newspaper Subscriptions | DAC","og_description":"There\u2019s no point in reminding the publishing industry that if they had addressed search 13 years ago, rather than sticking their head in the sand, they wouldn&#8217;t be in this mess today. Newspapers would still be the preferred advertisers\u2019 choice, and Google probably wouldn&#8217;t have had the stranglehold on information retrieval that they have today. [&hellip;]","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2010-09-16T03:40:00+00:00","article_modified_time":"2024-12-21T10:53:23+00:00","author":"Grant Whiteside","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Grant Whiteside","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/"},"author":{"name":"Grant Whiteside","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219"},"headline":"Apple to Start Selling Newspaper Subscriptions","datePublished":"2010-09-16T03:40:00+00:00","dateModified":"2024-12-21T10:53:23+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/"},"wordCount":307,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"articleSection":["Paid media"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/","name":"Apple to Start Selling Newspaper Subscriptions | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"datePublished":"2010-09-16T03:40:00+00:00","dateModified":"2024-12-21T10:53:23+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/paid-media\/apple-to-start-selling-newspaper-subscriptions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Apple to Start Selling Newspaper Subscriptions"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219","name":"Grant Whiteside","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g","caption":"Grant Whiteside"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=112423"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112423\/revisions"}],"predecessor-version":[{"id":112424,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112423\/revisions\/112424"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=112423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=112423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=112423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}