{"id":112405,"date":"2010-10-28T17:50:00","date_gmt":"2010-10-28T22:50:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/changes-afoot-on-google-results-pages\/"},"modified":"2024-12-21T05:53:22","modified_gmt":"2024-12-21T10:53:22","slug":"changes-afoot-on-google-results-pages","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/","title":{"rendered":"Changes afoot on Google results pages"},"content":{"rendered":"<p>Online marketing is a constantly changing landscape and it seems that it is currently going through a rather turbulent period of experimenting and change, especially when concerning Google. Recently we have noticed some peculiar occurrences in the UK- especially in relation to local results and paid search.Today they made it more official and labeled it an &#8216;<a href=\"http:\/\/www.google.co.uk\/search?hl=en&amp;expIds=52751&amp;xhr=t&amp;q=HOTELS+IN+marmaris&amp;cp=14&amp;pf=p&amp;sclient=psy&amp;esrch=LocalMergeImpl:%3AExperiment&amp;aq=f&amp;aqi=g5&amp;aql=&amp;oq=HOTELS+IN+marm&amp;gs_rfai=&amp;pbx=1&amp;cad=h\/\">experiment<\/a>&#8216;. They have also said <a href=\"http:\/\/bit.ly\/aFkN11\">this<\/a> about it<\/p>\n<p>In some searches, we have noticed that different representations appear on the page each time we search generic terms. In the example below, we searched for the term \u2018plumbers\u2019 in Birmingham and the front page results that followed were almost exclusively paid links and local search.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/dev-dac-website-build.pantheonsite.io\/wpe-content\/uploads\/2024\/11\/plumbers-small.jpg\" alt=\"Screenshot image of results\" \/><\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d537d912c27'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d537d912c27');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>This, in itself increases the importance of pay per click, and may present some concern for those who rely on SEO as natural results get pushed further down the page, or even off it. However, there is another rather unusual feature about this result, and that is the map. Unlike the usual format, which would see a map incorporated as part of the usual search results, the map appeared as an independent floating frame to the right hand side of the results, and as we scrolled down the site, it followed, smoothly hovering over any sponsored links in its way. This will directly affect the amount of clicks, and lower the quality score for the links. It seems very odd that Google would treat paid links in such a manner, even in beta whilst testing out new formats, but suggests that along with the introduction of Google boost in some parts of the USA, Google is really experimenting with local search and the possibilities of breaking into the classified market that is yet to be cracked.<\/p>\n<p>Ambergreen does not see this as an end to SEO, but yet another intriguing innovation that will need to be taken into account, if anything comes of it. We\u2019d love to hear if you have experienced anything similar that suggests a shake-up in the Google jungle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online marketing is a constantly changing landscape and it seems that it is currently going through a rather turbulent period of experimenting and change, especially when concerning Google. Recently we have noticed some peculiar occurrences in the UK- especially in relation to local results and paid search.Today they made it more official and labeled it [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":112407,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.72,"reading_level_needs_review":"0","footnotes":""},"categories":[2904],"tags":[],"class_list":["post-112405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Changes afoot on Google results pages | DAC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Changes afoot on Google results pages | DAC\" \/>\n<meta property=\"og:description\" content=\"Online marketing is a constantly changing landscape and it seems that it is currently going through a rather turbulent period of experimenting and change, especially when concerning Google. Recently we have noticed some peculiar occurrences in the UK- especially in relation to local results and paid search.Today they made it more official and labeled it [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/\" \/>\n<meta property=\"og:site_name\" content=\"DAC\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DACGroup\" \/>\n<meta property=\"article:published_time\" content=\"2010-10-28T22:50:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-21T10:53:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/plumbers-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"314\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Grant Whiteside\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\" \/>\n<meta name=\"twitter:creator\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:site\" content=\"@DAC_group\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Grant Whiteside\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/\"},\"author\":{\"name\":\"Grant Whiteside\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219\"},\"headline\":\"Changes afoot on Google results pages\",\"datePublished\":\"2010-10-28T22:50:00+00:00\",\"dateModified\":\"2024-12-21T10:53:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/\"},\"wordCount\":340,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/plumbers-small.jpg\",\"articleSection\":[\"Strategy\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/\",\"name\":\"Changes afoot on Google results pages | DAC\",\"isPartOf\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/plumbers-small.jpg\",\"datePublished\":\"2010-10-28T22:50:00+00:00\",\"dateModified\":\"2024-12-21T10:53:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#primaryimage\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/plumbers-small.jpg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/plumbers-small.jpg\",\"width\":500,\"height\":314,\"caption\":\"Search results for plumbing services in London, featuring listings with contact details and review highlights. A small map of business locations is on the right.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.dacgroup.com\/en-gb\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Changes afoot on Google results pages\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#website\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"name\":\"DAC group\",\"description\":\"DAC\",\"publisher\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#organization\",\"name\":\"DAC group\",\"alternateName\":\"DAC\",\"url\":\"https:\/\/www.dacgroup.com\/en-gb\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"contentUrl\":\"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg\",\"caption\":\"DAC group\"},\"image\":{\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/DACGroup\",\"https:\/\/x.com\/DAC_group\",\"https:\/\/www.linkedin.com\/company\/dac-group\/\",\"https:\/\/www.instagram.com\/dac_group\/\",\"https:\/\/www.youtube.com\/user\/DACgroup1976\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219\",\"name\":\"Grant Whiteside\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g\",\"caption\":\"Grant Whiteside\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Changes afoot on Google results pages | DAC","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/","og_locale":"en_GB","og_type":"article","og_title":"Changes afoot on Google results pages | DAC","og_description":"Online marketing is a constantly changing landscape and it seems that it is currently going through a rather turbulent period of experimenting and change, especially when concerning Google. Recently we have noticed some peculiar occurrences in the UK- especially in relation to local results and paid search.Today they made it more official and labeled it [&hellip;]","og_url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/","og_site_name":"DAC","article_publisher":"https:\/\/www.facebook.com\/DACGroup","article_published_time":"2010-10-28T22:50:00+00:00","article_modified_time":"2024-12-21T10:53:22+00:00","og_image":[{"width":500,"height":314,"url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/plumbers-small.jpg","type":"image\/jpeg"}],"author":"Grant Whiteside","twitter_card":"summary_large_image","twitter_image":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","twitter_creator":"@DAC_group","twitter_site":"@DAC_group","twitter_misc":{"Written by":"Grant Whiteside","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#article","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/"},"author":{"name":"Grant Whiteside","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219"},"headline":"Changes afoot on Google results pages","datePublished":"2010-10-28T22:50:00+00:00","dateModified":"2024-12-21T10:53:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/"},"wordCount":340,"commentCount":0,"publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/plumbers-small.jpg","articleSection":["Strategy"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/","url":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/","name":"Changes afoot on Google results pages | DAC","isPartOf":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#primaryimage"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#primaryimage"},"thumbnailUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/plumbers-small.jpg","datePublished":"2010-10-28T22:50:00+00:00","dateModified":"2024-12-21T10:53:22+00:00","breadcrumb":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#primaryimage","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/plumbers-small.jpg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/12\/plumbers-small.jpg","width":500,"height":314,"caption":"Search results for plumbing services in London, featuring listings with contact details and review highlights. A small map of business locations is on the right."},{"@type":"BreadcrumbList","@id":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/changes-afoot-on-google-results-pages\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.dacgroup.com\/en-gb\/"},{"@type":"ListItem","position":2,"name":"Changes afoot on Google results pages"}]},{"@type":"WebSite","@id":"https:\/\/www.dacgroup.com\/en-gb\/#website","url":"https:\/\/www.dacgroup.com\/en-gb\/","name":"DAC group","description":"DAC","publisher":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.dacgroup.com\/en-gb\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.dacgroup.com\/en-gb\/#organization","name":"DAC group","alternateName":"DAC","url":"https:\/\/www.dacgroup.com\/en-gb\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/","url":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","contentUrl":"https:\/\/www.dacgroup.com\/wp-content\/uploads\/2024\/09\/DAC-logo.svg","caption":"DAC group"},"image":{"@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DACGroup","https:\/\/x.com\/DAC_group","https:\/\/www.linkedin.com\/company\/dac-group\/","https:\/\/www.instagram.com\/dac_group\/","https:\/\/www.youtube.com\/user\/DACgroup1976"]},{"@type":"Person","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/db6e1ff42697bfa2b2aa7df6f0e32219","name":"Grant Whiteside","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.dacgroup.com\/en-gb\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f4fefba95e1eea2e2eb8ab3478231a71b75d0bf6763e5a382ad5c35c78f0610e?s=96&d=mm&r=g","caption":"Grant Whiteside"}}]}},"_links":{"self":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112405","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/comments?post=112405"}],"version-history":[{"count":1,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112405\/revisions"}],"predecessor-version":[{"id":112406,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/posts\/112405\/revisions\/112406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media\/112407"}],"wp:attachment":[{"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/media?parent=112405"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/categories?post=112405"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.dacgroup.com\/en-gb\/wp-json\/wp\/v2\/tags?post=112405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}