{"id":112401,"date":"2012-02-11T18:31:00","date_gmt":"2012-02-11T23:31:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/relationship-building-versus-link-building\/"},"modified":"2024-12-21T05:53:21","modified_gmt":"2024-12-21T10:53:21","slug":"relationship-building-versus-link-building","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/analytics\/relationship-building-versus-link-building\/","title":{"rendered":"Relationship Building versus Link Building"},"content":{"rendered":"

The link building industry is crumbling as we speak, it will take time before it is banished as a total waste of time and there are still millions of dodgy blogs out there that are \u2018on theme\u2019 enough not to be deemed as out and out spam. In many ways, I wish Google would get on with clearing out the blogs that sell links to websites selling everything from sex toys, live cray fish and student loans all on the one page. It annoys me to think that link building factories are still incentivised to create and sell links to these pages …because in many cases they still work. It wouldn\u2019t be correct to write an article criticizing the old outdated SEO community without taking a pop at the new bloggers. The evangelistic idiots that \u2018No Follow\u2019 their own internal links or the bloggers that they feel that they are owed a living from freebies for reviewing products from brands without providing any actual traffic to the brands website. Yes things are changing, but not quickly enough. So it\u2019s time to start relationship building, not link building, it\u2019s something that we\u2019ve doing for years and its part of the reason why so many of our clients are algorithmic proof. Don\u2019t ask for links, don\u2019t even suggest it \u2013 you never know what sort of person you\u2019re dealing with, they might be web savvy; but they could also be a born again moron that thinks the worse of anyone out with their own blogging community. There are so many walking contradictions out there; bloggers saying one thing about how they pay for their existence, but actually selling links on their \u2018other\u2019 website. Try offering them the choice to post on a reciprocal blog. You\u2019ll find out who is a blogger and who simply does stuff for cash and gifts. Develop a relationship, offer to promote them on social platforms, if they understand anything about their community they will probably play ball. Ask for quotes and o\n

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