{"id":111689,"date":"2019-12-05T15:00:00","date_gmt":"2019-12-05T20:00:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/digital-marketing-2020-is-your-seo-strategy-ready-for-these-4-milestones-2\/"},"modified":"2024-12-21T05:52:33","modified_gmt":"2024-12-21T10:52:33","slug":"digital-marketing-2020-is-your-seo-strategy-ready-for-these-4-milestones-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/digital-marketing-2020-is-your-seo-strategy-ready-for-these-4-milestones-2\/","title":{"rendered":"Digital Marketing 2020: Is your SEO strategy ready for these 4 milestones?"},"content":{"rendered":"

If history tends to repeat itself, then predicting the future should be easy, right? Well, SEO<\/a> is a slightly different proposition. After all, this is a discipline that progresses into uncharted territory with each passing year. Sometimes our best bet is to take cues from the ubiquitous search giant\u2014specifically the tools it makes available to SEOs, its mysterious algorithm updates, and the unannounced SERP modifications we come across from time to time.<\/p>\n

So, what will 2020 have in store for organic search? Let’s gaze into our Google-branded crystal ball and do our best to predict the unpredictable…<\/p>\n

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    Google will become the internet (or try to)<\/h2>\n

    It seems to be the goal of every web giant to actually become<\/em> the internet. Google is no different, and it has one advantage that Facebook and Amazon lack: an almost limitless supply of website content powering and supporting its interface. It is also a powerful voice that essentially dictates what web owners do with their websites.<\/p>\n

    \"The<\/p>\n

    In 2019, Google continued to display more and more third-party content directly in SERPs. By serving up the information searchers are looking for in the form of featured snippets, knowledge graphs, answer boxes, videos, and images, Google is gradually reducing the need for its users to click through to any given website. Though this may sound dire, it is actually not the end of SEO. After all, if a user learns about (and purchases) your brand’s products or services from Google SERPs rather than your website, is that lead or sale worth any less? Of course not.<\/p>\n

    In 2020, SEOs will need to account for Google’s SERPs as well as their own websites when measuring KPIs. Google is actually making this easier with more metrics in Google Search Console\u2014products, video, breadcrumbs, etc.\u2014and this will continue to expand. Monitoring impressions will become just as important as watching a site’s organic traffic because users will be interacting with a website’s content<\/a> both on the site itself and at arm’s length via Google.<\/li>\n

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    Mobile page speed will be critical<\/h2>\n

    Smartphones will continue to be the de facto<\/em> device for internet users\u2014in part because Google has long pushed web developers to improve page load speed<\/a>, helping to alleviate the top complaint for mobile users. Google Search Console has included a mobile issue report for years, and in 2019 it added a page speed report to help identify the worst-performing pages for each website.<\/p>\n

    \"Mobile<\/p>\n

    When Google delivers and draws attention to this sort of insight, development teams have no other choice than to deliver faster experiences across devices. Or, to put it another way, when Google says “Jump!”, we have to ask “How high?” Expect page load speed to become a more significant ranking factor in 2020.<\/li>\n

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