{"id":111454,"date":"2018-09-05T15:51:00","date_gmt":"2018-09-05T20:51:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/creating-a-local-seo-strategy\/"},"modified":"2024-12-21T05:52:13","modified_gmt":"2024-12-21T10:52:13","slug":"creating-a-local-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/local-search\/creating-a-local-seo-strategy\/","title":{"rendered":"Creating a Local SEO Strategy"},"content":{"rendered":"

In a mobile first world such as ours, consumers want immediate gratification. How do they do this? Using their mobile phones. Nearly a third of all mobile searches are related to a location (Search Engine Land<\/a>.) The foot traffic we used to be concerned over has transformed into mobile traffic. You can spend thousands on a store front but what good is it if people are too busy looking at their phones to appreciate it? From optimising your local branch pages<\/a> to designing ads to target \u2019near me\u2019 searches, a lot can be done to move forward with this change. By integrating local SEO<\/a> into your digital marketing strategy, you can take a massive step toward being present for those micro-moments in your customers lives.<\/p>\n

What should I consider when designing a local SEO strategy?<\/strong><\/p>\n

Be user friendly <\/strong><\/p>\n

First, a huge mistake many businesses are still making, ensure your location pages on your website are user friendly. By optimising these and making them easier for the user to find, you\u2019ve already taken a step towards becoming more locally focused.<\/p>\n

The importance of location pages on your website<\/strong><\/p>\n

Creating location pages will provide consumers with the information they need to find your store. Location pages on your website will also provide users with an authoritative source for details about your store such as NAP data, hours and a unique description of your store. Ensuring the content of each location page differs is really important to avoid any negative SEO implications.<\/p>\n

Providing location pages will then in turn boost the visibility of your business on search engines such as Google. Creating individual location pages gives Google unique information about your store, signalling its importance and allows your store to appear for searches in relevant areas.<\/p>\n

Be consistent<\/strong><\/p>\n

NAP (name, address, phone number) data is a critical part of being local friendly. This is the core information customers want to know when finding your company. Because of this, it\u2019s vital to ensure your NAP information is consistent across your website and any listings on the internet such as Google my Business. Not only will inconsistent information negatively impact your local rankings it will also lead to confused customers which could cause them to go to a competitor.<\/p>\n

Build local citations<\/strong><\/p>\n

Building citations<\/a>\n

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