{"id":111417,"date":"2018-04-27T19:15:00","date_gmt":"2018-04-28T00:15:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/voice-search-and-the-future-of-seo\/"},"modified":"2024-12-21T05:52:11","modified_gmt":"2024-12-21T10:52:11","slug":"voice-search-and-the-future-of-seo","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/search-optimization\/voice-search-and-the-future-of-seo\/","title":{"rendered":"Voice Search and the future of SEO"},"content":{"rendered":"<p>The rise in smartphones and digital\/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear indication that the use of voice search will be increasing in the very near future. Like many other technologies before it, voice search is primed to affect how consumers search, the way in which brands adjust their SEO and <a href=\"\/en-gb\/services\/content-strategy\/\">content strategies<\/a>, and how both consumers and the brands that serve them must adjust their overall thinking when it comes to how to win (or even remain relevant) in search.<\/p>\n<p>During the height of holiday shopping season in 2017 (Thanksgiving\/Black Friday), three of the four top-selling items in Amazon\u2019s electronics category were various Echo models, suggesting 2018 will see these and similar devices installed in more homes than ever before. This, coupled with how prevalent\u00a0smartphones with voice-search-enabled technology are and the advancements within voice search (machine learning and AI), could make or break whether or not the adoption of this technology is at the volume at which marketers and brands need to take serious action and adjust their strategies. It is important to remain aware of these technologies and become an early adopter of new methodologies\u00a0and strategies that will align with consumer expectations and behaviors. Here are some stats that show how voice search is quickly becoming a primary focus for some:<\/p>\n<p>\u2022 According to\u00a0<a href=\"http:\/\/dq756f9pzlyr3.cloudfront.net\/file\/2016_internet_trends_report_final.pdf\" target=\"_blank\" rel=\"noopener\">Mary Meeker\u2019s Internet Trends report in 2016<\/a>, voice searches increased more than 35-fold between 2008 and 2016.<br \/>\n\u2022 According to\u00a0<a href=\"https:\/\/www.branded3.com\/blog\/locationworld-2016\/\" target=\"_blank\" rel=\"noopener\">Location World<\/a>, more than 40% of adults used voice-based search on a daily basis in 2016.<br \/>\n\u2022 Predictions by\u00a0<a href=\"https:\/\/www.campaignlive.co.uk\/article\/just-say-it-future-search-voice-personal-digital-assistants\/1392459\" target=\"_blank\" rel=\"noopener\">ComScore<\/a>\u00a0estimate that more than 50% of searches will be voice-based by 2020.<\/p>\n<section data-role=\"forward-email-subscription-container\" class=\"full-width w-100 d-flex justify-content-center align-items-center bg-c7f2b3\">\n    \n    <div class=\"max-w-1400 w-100 form\">\n        <div class=\"text-content-container\">\n            <h2>\n                Stay Forward            <\/h2>\n            <p class=\"subtitle\">\n                Get exclusive insights into digital <br class=\"d-none d-lg-block\">media's top-trending topics delivered<br class=\"d-none d-lg-block\"> directly to your inbox.            <\/p>\n        <\/div>\n\n        <div data-role=\"form-group\">\n            <div class=\"d-flex flex-column w-100\">\n                <form data-forward-email-form class='custom-hubspot-form' id='hubspot_form_69d27b1c5b4b1'>\n    <div class='d-flex input'>\n        <input type='email' class='form-control me-2 input' placeholder='Email address' aria-label='Email' name='email' required>\n        <button type='submit' class='btn_primary-filled_white'>Submit\n<\/button>\n    <\/div>\n    <p class='hubspot-status'><\/p>\n<\/form>\n<script>\njQuery(document).ready(function($) {\n    var form = $('#hubspot_form_69d27b1c5b4b1');\n    form.on('submit', function(event) {\n        event.preventDefault();\n\n        \/\/ Get email input value\n        var emailInput = form.find('input[name=\"email\"]');\n        var email = emailInput.val().trim();\n\n        \/\/ Required HubSpot fields\n        var portalId = '5408011';\n        var formId = 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb';\n\n        \/\/ Prepare the data payload\n        var data = {\n            fields: [\n                {\n                    name: 'email',\n                    value: email\n                }\n            ],\n            context: {\n                pageUri: window.location.href,\n                pageName: document.title\n            },\n            submittedAt: new Date().getTime()\n        };\n\n        \/\/ Get the status element for this form\n        var statusElement = form.siblings('.forward-email-status-container');\n\n        \/\/ Send the data to HubSpot\n        fetch('https:\/\/api.hsforms.com\/submissions\/v3\/integration\/submit\/5408011\/cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb', {\n            method: 'POST',\n            headers: {\n                'Content-Type': 'application\/json'\n            },\n            body: JSON.stringify(data)\n        })\n        .then(response => {\n            if (response.ok) {\n                if(statusElement) {\n                    statusElement.text('Thanks for Subscribing!');\n                    statusElement.css('color', 'green');\n                }\n\n                var userInfo = JSON.parse(localStorage.getItem('userInfo'));\n                if (userInfo) {\n                    userInfo.event = 'Form_submit';\n                    userInfo.email = email;\n                    userInfo.form_name = 'Newsletter';\n                    window.dataLayer = window.dataLayer || [];\n                    window.dataLayer.push(userInfo);\n                }\n\n                emailInput.val(''); \/\/ Clear the email field\n                window.dispatchEvent(new CustomEvent('newsletter-submit'));\n            } else {\n                return response.json().then(error => {\n                    if(statusElement) {\n                        statusElement.text('Error: ' + error.message);\n                        statusElement.css({\n                            'color': 'red',\n                            'padding-top': '10px'\n                        });\n                    }\n                });\n            }\n        })\n        .catch(error => {\n            console.error('Error:', error);\n            statusElement.text(\"There was an error submitting the form.\");\n            statusElement.css({\n                'color': 'red',\n                'padding-top': '10px'\n            });\n        });\n    });\n\n    window.addEventListener('message', function(event) {\n        const isFormCallback = event.data.type === 'hsFormCallback';\n        const isFormSubmitted = event.data.eventName === 'onFormSubmitted';\n        const iscurrentForm = !!event?.data?.id ? 'cafa8eb8-dd43-46cc-bec7-9f87e85b1bdb'.trim() == event?.data?.id : false; \n\n        if( isFormCallback && isFormSubmitted && iscurrentForm ) {\n            console.log('event', event);\n            window.location.href = 'https:\/\/www.dacgroup.com\/en-gb\/thank-you\/';\n        }\n    });\n});\n<\/script>                <span class=\"forward-email-status-container\"><\/span>\n            <\/div>\n\n            <button id=\"forward-form-submission\" class=\"subscribe-btn\" type=\"button\" onclick=\"triggerButton(this)\">\n                <span class=\"d-inline-block\">\n                    SUBSCRIBE                <\/span>\n                <span class=\"d-inline-block bell-container\">\n                    <svg width=\"28\" height=\"28\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5458 14.4774L4.50055 13.234C4.50657 11.8629 4.56791 9.80824 5.17539 8.00401C5.52706 6.95953 6.09459 5.89126 7.03537 5.08C7.70533 4.50227 8.51103 4.10149 9.44696 3.90922C9.50872 3.69984 9.5922 3.49047 9.70471 3.28979C9.91134 2.92122 10.2194 2.57523 10.654 2.33189C11.0827 2.09183 11.5478 2 12 2C12.4355 2 12.8969 2.08208 13.3272 2.31763C13.7695 2.55969 14.0812 2.91045 14.2866 3.28943C14.3999 3.49849 14.4813 3.71787 14.5396 3.93682C15.5444 4.18145 16.3788 4.69659 17.0444 5.38131C17.9498 6.3126 18.4937 7.50224 18.8321 8.60503C19.3645 10.3395 19.4725 12.1499 19.4944 13.1421C19.9371 13.6338 20.3502 14.1627 20.6914 14.626C21.9447 16.3277 20.6148 18.5001 18.7001 18.5001L5.52863 18.5C3.45543 18.5 2.28314 16.1217 3.5458 14.4774Z\" stroke=\"#171616\" \/>\n                        <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M9.0857 19.3749C9.431 19.1461 9.89639 19.2405 10.1252 19.5858C10.874 20.7159 12.7481 21.0858 13.9 19.5501C14.1485 19.2187 14.6186 19.1516 14.95 19.4001C15.2813 19.6486 15.3485 20.1187 15.1 20.4501C13.2518 22.9143 10.126 22.3027 8.87475 20.4143C8.64596 20.069 8.74041 19.6037 9.0857 19.3749Z\" fill=\"#171616\" \/>\n                    <\/svg>\n                <\/span>\n            <\/button>\n        <\/div>\n    <\/div>\n\n    \n    <script>\n        function triggerButton(button) {\n\n            var container = button.closest('[data-role=\"forward-email-subscription-container\"]');\n            var form = container.querySelector('[data-forward-email-form]');\n\n            if (form) {\n                jQuery(form).find(\"button[type='submit']\").trigger('click');\n            }\n        }\n    <\/script>\n\n<\/section>\n\n\n<p>The more specific effects on consumers will include shorter \/more conversational search quires, audio-only search, shorter interactions, more competition for top search results, and more localized results. Whether or not this shift in how the consumer will be searching and its effects on the marketers trying to gain their attention and loyalty is a net positive or negative remains to be seen. It does, however, require all parties\u2014including marketers, brands, and the consumer\u2014to be primed and ready for the implications of this new format as well as the new ways we will structure strategies moving forward.<\/p>\n<p>So what can we do now to prepare for the inevitable continued rise of voice search, digital assistants, smart speakers, and better AI? There are many tactics and strategies that can be explored and implemented today that will put your brand\u2019s message in front of the desired consumer when performing voice searches. Marketers need to audit their current strategies and make sure they are optimized for voice queries and long-tail keywords (and balance the amount of head keywords, long-tail keywords, and general topic targets). <a href=\"\/en-gb\/services\/search-engine-optimisation\/\">SEO strategies<\/a> should take a hyper-local focus, as locally based search continues to grow.<\/p>\n<p>The increasing adoption of voice-enabled products and tech, as well as more mature and conversational machine learning, NLP, and AI, will put anyone who chooses to ignore or devalue a voice search strategy at a disadvantage. Understanding more fully the nuances of voice search and how it will help search engines and marketers do a better job of helping the consumer find exactly what they are looking for is imperative to any strategy moving forward.<\/p>\n<p>To learn more about the latest <a href=\"\/en-gb\/services\/local-listings-management\/voice-search-optimisation\/\">voice search optimisations<\/a>, please do not hesitate to <a href=\"\/en-gb\/contact\/\" target=\"_blank\" rel=\"noopener\">get in touch with DAC<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The rise in smartphones and digital\/home assistants (Google Home, Amazon Echo, etc.), and improvements to voice recognition via machine learning, natural language processing (NLP), and AI are a clear indication that the use of voice search will be increasing in the very near future. Like many other technologies before it, voice search is primed to [&hellip;]<\/p>\n","protected":false},"author":109,"featured_media":111418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","reading_level":"Strategic","reading_level_confidence":0.75,"reading_level_needs_review":"0","footnotes":""},"categories":[2897],"tags":[710,500],"class_list":["post-111417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-search-optimization","tag-local-seo","tag-seo-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Voice Search and the future of SEO | DAC<\/title>\n<meta name=\"description\" content=\"The future of Voice search and SEO as smartphones and digital\/home assistants become the norm\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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