{"id":111069,"date":"2013-12-16T22:24:00","date_gmt":"2013-12-17T03:24:00","guid":{"rendered":"https:\/\/www.dacgroup.com\/are-your-digital-marketing-efforts-converting-2\/"},"modified":"2024-12-21T05:51:39","modified_gmt":"2024-12-21T10:51:39","slug":"are-your-digital-marketing-efforts-converting-2","status":"publish","type":"post","link":"https:\/\/www.dacgroup.com\/en-gb\/insights\/blog\/strategy\/are-your-digital-marketing-efforts-converting-2\/","title":{"rendered":"Are Your Digital Marketing Efforts Converting?"},"content":{"rendered":"

The biggest gap in digital planning happens early in strategy development<\/a>. With marketing and brand managers racing to integrate\u201d must have\u201d digital into their marketing plans many aren\u2019t taking the time to identify how they\u2019ll accurately measure outcomes. The old adage of 80% of winning is simply showing up rings true but, it\u2019s the remaining 20% that wins budget and delivers value to client brands and consumers. Here are five tips worth keeping in mind as you put the finishing touches on your digital strategy.<\/p>\n

Know your objectives<\/b><\/h2>\n

By defining goals early, plans will be lean; targeted and aligned with overall business performance objectives. Some of the most common objectives supported here at DAC are; cost per lead, conversion rate, cost per sale, ROI, improved user experience<\/a> or brand interaction, community building, online path to purchase. Knowing your objectives before diving in can help avoid the creation of a narrowly focused plan.\u00a0 If you\u2019re not sure where to start, give some deliberate thought to your digital mandate, try asking your team the following questions to set the course. What is the plan intended to achieve? Who are we trying to reach? Does every action deliver value back to the brand, drive consumer intent or support an actionable CTA? Does each initiative deliver against a least one of your set objectives?<\/p>\n

Get to know your target demographic<\/b><\/h2>\n

Knowing your consumer is key to delivering value; changing social demographics demand careful analysis of target consumer behaviour and touch point mapping. For instance, if you\u2019re looking to reach the teen demographic your product may be better showcased via Instagram versus Facebook. Research as little as a year ago may have recommended the exact opposite. Additionally, behaviourally targeted display and ad customisation<\/a> are heightening user experiences (and expectations). Look to Digital Media Strategists early to provide insight into target demographic habits and customisation capabilities. Treat your consumers as individuals and watch brand affinity and revenues grow.<\/p>\n

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